How do you get a successful start in the Chinese sporting goods industry? The founders and managers of three brands explain what they consider the most important insight about the Chinese market, and what they’ve learned about the Asian customer. However, their strategies do differ.
Nearly one year after buying the avalanche airbag specialists, SPIN Capital is investing in another sports brand. CEO Stefan Mohr talks in an exclusive ISPO.com interview about growth objectives and the competition’s mistakes.