In terms of sports business and e-commerce, China is the clear trend-setter. ISPO Shanghai 2018 has also shown that the potential of the Chinese sports market is still far from exhausted. The ISPO.com trade fair retrospective compiles the most important trends of the Chinese market.
The European Outdoor Group (EOG) and ISPO have presented the concept for OutDoor by ISPO. Reiner Gerstner, CMO at the technology company TQ, explains what he thought of the launch and what’s to be done now.
FC Schalke 04 will no longer appear in Adidas, but in Umbro jerseys. The club presented the new outfit for the 2018/19 season at ISPO Shanghai in China with the help of its former player Gerald Asamoah. No market has become more important for the Bundesliga team.
Day two of ISPO Shanghai is in the books. That the Chinese sports market is vibrant is no mystery – but sports industry experts at the trade fair revealed also figures that show the most important sports for the sports business in China right now.