ISPO Autor
Peter Stross




Sports Business
Action Sports is supporting the Australian apparel brand 2XU in the DACH region and Benelux.
The "Brand Builder" Action Sports includes twelve brands from sports, lifestyle and outdoor in its portfolio. Managing Director Volker Mettke explains, among other things, why you can lose a brand through good work.


Running
34,000 runners take part in the Berlin Half Marathon every year.
The distance of over 21 kilometres is booming - not only in Germany, but throughout Europe. ISPO.com takes a closer look at the growing popularity of the half marathon distance and the motivations of the runners.