The corona crisis presented the entire industry with new challenges. From supply chains to sales to the end customer to new demands on the products, innovation and creativity were required.
On Monday, ISPO Munich Online is dedicating an entire day in the conference program to the focus topics innovations & creativity. ISPO.com presents program highlights of the day.
On February 1 at 10 a.m., the starting signal will be given for ISPO Munich Online. Klaus Dittrich, Managing Director of Messe München GmbH, opens the sports industry's largest digital event together with long jump World Champion Malaika Mihambo and moderator Dan Ram.
With his theses on the post-Corona economy and on Generation C after Corona (links in German), futurologist Tristan Horx from the Zukunftsinstitut drew creative scenarios for the time after the pandemic. In his Impulse Speech, Horx will shed light on how sport and the sports industry can shape the future after corona.
The afternoon will take a closer look at the winter sports industry and the challenges posed by the pandemic: Prof. Dr. Ralf Roth from the German Sport University Cologne will explain the problem in a keynote speech starting at 3:13 p.m., before Intersport, Uvex, the VDS and Buff, among others, will debate the future of winter sports in detail in a panel starting at 3:30 p.m.
Twice a year, ISPO Textrends honors innovative fabrics that elevate sportswear to a new level in terms of functionality, sustainability, and design.
On the opening day of ISPO Munich Online, the winners of ISPO Textrends Fall/Winter 22/23 will be chosen starting at 4:42 pm. At the livestream of the award ceremony, you can already get a glimpse of the textiles of the future.
Since 2000, ISPO has been selecting the most promising newcomers in the industry with a top jury of sports experts in ISPO Brandnew, the world's largest platform for startups in the sports business. On the first day of ISPO Munich Online, the Overall Winner will be selected from the ten ISPO Brandnew 2021 winners. For this purpose, all ten winners of ISPO Brandnew 2021 will present themselves in a live pitch in the stream starting at 5:52 pm.
The startups awarded as ISPO Brandnew 2021 Winner are:
- Southern Shores
- Veloine - Women Cycling Apparel
- West Kiteboarding
From noon to 2 p.m., brands will provide insights into innovative products, materials and strategies in more than 20 workshops. Some of the workshop highlights on Monday:
- Scott Sport: The Line Chaser – Blending Consumer Segments With Functionality And Style In The Winter Apparel
- Adidas: Technical Product Masterclass Footwear and Apparel
- Mammut: Mammut Eiger Extreme – Baikal
- Dupont Sorona: Creating the value through the collaborations
- further workshops by Gore, Icebreaker, Woolmark, Lubirzol, Helly Hansen, Sport 2000 and more