Creativity

How does creativity flourish in the sports industry? ISPO.com spoke to Erman Aykurt, the Creative Lead of Gore Wear, about this question. In the interview he not only explains what creativity means to him and his work and where he starts. He also explains how cooperation and trends develop and influence creativity.

In the coming year, ISPO Munich will take place February 1-5, completely online. By doing so, the world’s leading sports business platform will be beneficial for all participants, regardless of international travel restrictions.

From Adidas to The North Face to Crocs, more and more brands are looking for unusual partners to create something new together.

When skateboarders like Ed Templeton or surfing legends like Herbie Fletcher give free rein to their creativity, works worth seeing are created. We present five artists from the world of boardsports.

The development of innovative new products is an important fuel for the success of the sports industry. We have asked well-known companies about their recipes for success.

Consumers want varied, innovative product ranges. They help sports retailers to stand out from the competition.