How does creativity flourish in the sports industry? ISPO.com spoke to Erman Aykurt, the Creative Lead of Gore Wear, about this question. In the interview he not only explains what creativity means to him and his work and where he starts. He also explains how cooperation and trends develop and influence creativity.
In the coming year, ISPO Munich will take place February 1-5, completely online. By doing so, the world’s leading sports business platform will be beneficial for all participants, regardless of international travel restrictions.