Women have long since arrived in mountain sports. However, mountain sports brands are appealing to women as consumers in very different ways. Which focus areas are they relying on? More in part 4 of our Mountain Sports series.
The South Tyrolean will succeed Massimo Baratto on September 1, 2018 and is thus responsible for the Oberalp brands Salewa, Dymafit, Wild Country and Pomoca, among others. At the same time, the Oberalp Group announces solid growth figures
Stationary retail is increasingly being supplemented by digital sales channels, including in the outdoor industry. Part two of our Mountain Sports series shows how important personal advice from a specialty retailer is for brands.
Reinhold Messner made himself immortal in 1978 as the first mountaineer to ascend Mount Everest without artificial oxygen. ISPO.com spoke with Messner about his feelings at the summit, the climbing of today, and the ambitions of his son on the mountain.
Trail running, pleasure hiking, alpine climbing: mountain sports have many faces. But how are they continuing to evolve? This question has been answered by experts from the sports industry, and the answers are surprising.
She was the first woman to summit all fourteen 8,000-meter peaks without oxygen: Gerlinde Kaltenbrunner. In 2016, she is awarded the ISPO Trophy for her life’s work. The extreme mountain climber is also in Munich at ISPO Munich 2018. In an interview with ISPO.com, the Austrian athlete talks about her most emotional moment on an eight-thousander and the dangers on the mountain.