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Experience Fjällräven's unique strategy: Fjällräven Polar combines adventure, customer loyalty & sustainability.

Why success is not everything for Malaika Mihambo and what valuable impulses you can take away from her.

Learn how Patagonia's Wendy Savage connects quality to sustainability, transparency, and social impact. Discover the brand’s focus on durable, eco-friendly products and reducing overconsumption.

LGBTQ+ activists such as Chris Mosier, Nikki Hiltz and Caitlyn Jenner comment on the consequences for sport and society.

Conventional strategies are no longer successful in the evolving retail sector. A retail renaissance is underway and brands must adapt to stay relevant.