“For the past 15 years ISPO Beijing has been the annual highlight for the Asia-Pacific sporting goods industry,” says Elena Jasper, ISPO Beijing project director. “We are looking forward to celebrating this anniversary with the industry and can’t wait to discover the product innovations and trends of the future.” In addition to Chinese and international brands and manufacturers, such as Burton, Fjällräven and Kailas, young companies will showcase their products in the Start-up Area. The best sports products for 2019/2020 can be found in the ISPO Award Area while the textile innovations of the future will be displayed in the ISPO Textrends area. The E-Commerce Matchmaking-Program will also be continued. This successful concept enables exhibitors and visitors to come together with China’s major e-commerce and department store providers and retail chains. “It’s the perfect opportunity to make new contacts and establish new business models,” Jasper explains. Alpitec China will also be held in the new location. This trade fair provides comprehensive information on product innovations for ski resort infrastructures, including lift systems, snowmobiles, slope preparation vehicles, etc.
ISPO Academy is the platform for knowledge transfer. It will take place during ISPO Beijing and, together with the Asia Pacific Snow Conference, the China Sports Fashion Trend Forum and the Sports Industry Forum, will present a wide range of topics. Visitors to the event will also find ISPO Digitize, whose focus is on digital solutions for the sporting goods industry. What better way to share knowledge than by going on a two-day ski resort tour following ISPO Beijing. Participants will take a guided tour to various winter sports destinations, including Fulong, Wanlong and Secret Garden, which are among some of the resorts that will host the Olympic Games in 2022. Further information on the tour and how to register is available on the website.
Key opinion leaders (KOLs), also known as influencers in western countries, play a major role in the development of China’s brands and its manufacturers’ marketing and sales strategies. Among other things, they help companies establish their image or ensure sales. Starting in 2019, these new target group will be among the visitors of ISPO Beijing.