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CREATOR SUMMIT AT ISPO

Image credit: Messe München GmbH

SPORT DRIVES US ALL. AND WE DRIVE SPORT.

The first ISPO Creator Summit is the new meeting place for everyone who makes sport visible. A curated environment for storytellers, photographers, filmmakers and community builders - open, free and directly connected to the sports industry.

The House of Content creates spaces for exchange, inspiration and hands-on content moments. Talks, activations and early insights into trends and innovations give creators what they need to tell sports stories even more effectively.

The Creator Summit makes visible how creatively, diversely and influentially sport is communicated today - and where it is heading.

You're a creator and you want to participate? This way to accreditation

These creators are coming

@bieneschae
Sabine Schäfter
Creatorin Sabine Schäfter beim Wandern in den Bergen
@bieneschae
Sabine Schäfter

Sabine is a German outdoor creator based in the Swiss Alps, combining her love for the mountains, nature, movement, and outdoor fashion. Through her content, she captures the essence of mountain life — inspiring others to slow down, explore, and reconnect with nature.

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@cpt_olf
Olf
Olf
@cpt_olf
Olf

Olf explores the intersection of urban adventure and remote expeditions, often traveling to some of the most hidden and inaccessible places on the planet. His bold style meets rare, high-impact visuals that most people would never otherwise see. His content embodies courage, endurance, and the thrill of pushing far beyond the usual boundaries.

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@elisa.deutschmann
Elisa Deutschmann
Creatorin Elisa Deutschmann beim Wandern in den Bergen
@elisa.deutschmann
Elisa Deutschmann

Elisa is a passionate mountain and paragliding adventurer based in the Chiemgau region. She blends hike-and-fly, alpine mountaineering, and the freedom of flight into a lifestyle that is both powerful and deeply connected to nature. On social media, she showcases a sport that very few people experience firsthand – making it accessible, inspiring, and undeniably cool. Her content captures not only breathtaking summit moments but also the courage to try new things and push personal limits with every adventure.

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@mato.hgtn
Mato Hohengarten
Creatorin Mato Hohengarten am Strand
@mato.hgtn
Mato Hohengarten

Mato blends modern outdoor aesthetics with calm, slow-paced storytelling. Her content focuses on solo hikes, mountain moments and natural environments, paired with subtle urban influences and a clean, minimalist visual signature. She presents outdoor narratives in an introspective, highly aesthetic way that combines depth with a lifestyle-driven feel. The result is imagery that is visually striking while conveying tranquility, a strong connection to nature and a sense of personal freedom.

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@merlin.explore
Merlin Cerise
Creator Merlin Cerise im Schnee
@merlin.explore
Merlin Cerise

Merlin focuses on outdoor experiences, natural moments, and authentic adventures — often far from the mainstream. He shows how curiosity and openness lead to new places and perspectives. His content conveys calmness, inspiration, and a genuine connection to nature.View the Creator

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@runningshoesworld
Person beim Laufen
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@runskills
Susi Lehmann
Susi Lehmann beim Trailrunning
@runskills
Susi Lehmann

Susi is one of the most influential running voices in the DACH region. She combines training insights, honest reflections, and personal challenges into an inspiring content mix. Many runners see her as a reliable source of motivation and practical know-how.

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@sophiavanlaak
Sophia van Laak
Sophia van Laak mit Helm
@sophiavanlaak
Sophia van Laak

Sophia stands for urban lifestyle, cycling, and inspiring everyday moments with a strong aesthetic signature. She blends sporty elements with positivity and high visual quality. Her content encourages people to stay active, discover new things, and appreciate the beautiful details of life.

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@stellaagreiner
Stella Greiner
Selfie von Stella Greiner
@stellaagreiner
Stella Greiner

Stella is known for her content around sports, mental health, and authentic life insights. She combines humor, honesty, and personal strength with a relatable presence. Her community values her openness and her modern, realistic perspective on performance and everyday life.

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@youareanadventurestory
Magdalena Kalus
Magdalena Kalus beim Trainrunning
@youareanadventurestory
Magdalena Kalus

Magdalena is one of the leading female voices in ultra-trail running and outdoor adventure. She tells stories of extreme distances, mental strength, and the transformative power of nature. Her content inspires through depth, authenticity, and remarkable athletic achievements.

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Malaika Mihambo auf der Bühne der ISPO

1. curated live talks

Leading voices from sport, social media and performance will come together on the House of Content stage. The sessions cover a broad spectrum - from mental strength in top-class sport and extreme expeditions to health and performance trends.

  • An Athlete’s Mindset

    with Lina Magull, Paul Schif and Philipp Boy on resilience, pressure and success in elite sport
    📍30 NOV. I HoC I 11:15 a.m.

  • Everything for Content?

    with Stella Greiner, Nele Dörk, Deinlenny and Sven Gold on authenticity, responsibility and content culture.
    📍30 NOV. I HoC I 14:00

  • From GoPro to Global Brand Deal – Storytelling in Outdoor Extreme Sports

    with Lena Kemna, Elisa Deutschmann and Sven Gold about influencing in outdoor and extreme sports.
    📍01 DEC. I HoC I 15:15

  • Women in Extreme Endurance Sports

    with Susi Lehmann, Magdalena Kalus and Sven Gold about the incredible ultra trails of Lehmann and Kalus.
    📍30 NOV. I HoC I 16:00

  • Fitness & Health Meets Content

    with Andreas Bechler, Andreas Trienbacher, Dr. Daniel Schwarzenberger and Stephan Peters on the influence of fitness and health content on social behavior.
    📍30 NOV. I HoC I 17:00

View full Programm
Personen auf der ISPO bei einem Spiel

2. activations

The Activations bring energy, movement and sporting formats to the ISPO area - ideal for creators, brands and visitors.

  • Creators Sprint

    A competitive sprint challenge on the Running Test Track with three surfaces - built for performance and content.

  • CEP Morning Run

    An open community run for all ISPO visitors, in which creators run as their own group.

  • Blackroll Morning Yoga

    An activating yoga session with a focus on mobility and breath work, hosted by Blackroll.

  • Guided Creators Tour

    A curated tour for creators to the most innovative brands and new products at ISPO.

Personen schlagen ein auf dem Pickleball Platz der ISPO

3. special events

Padel Nova x Twitch Experience - Creator Tournament
A large-scale paddle tournament with five creator teams, streamed live on the BreitenBerg Twitch channel, Twitch Germany and Liveframe.tv. Moderated by BreitenBerg, Astrid Thams (Hexagon Cup) and Chris Hahn. A dynamic format with high reach, live community interaction and intense matches in the Padel Village.

Padel Parranda Afterparty
Open to all visitors and exhibitors, but with limited capacity. The afterparty combines DJ sets, free drinks and the special atmosphere of the Padel Village to create one of the liveliest social events at ISPO. The ideal meeting place for all those who haven't had enough after the first day of ISPO.

Besucher*innen der ISPO stehen zusammen und reden

Sunday isn’t enough for you?

Then join us on December 2 for the Community Day at the House of Content! Together with communities, clubs and creators, we celebrate sports passion, lifestyle and real connections with stage sessions, meetups and bottom up content straight from the community.

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Become part of the Creator Summit

With the sponsorship opportunities, brands secure reach, visibility and direct touchpoints with creators, athletes and the media.

For pure branding, there are three packages S, M & L with different windows, graphic areas and product placement options.

In addition six sponsorship offersranging from exclusive stage rights to activations. For maximum presence and impact.

You're a creator and you want to participate? This way to accreditation

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