CALLING ALL CREATORS. ISPO 2025 is opening its own platform for creators for the first time with the Sports Creator Summit. They are no longer just guests or multipliers: they will have their own stage at the flagship event of the global sports business - with space to develop themselves as brands and creators.
Brands, athletes and creators meet here to drive ideas forward, experience innovations and expand their business. It's all about global networking, exclusive access to the latest trends, including first look and first try of the most exciting sports innovations as well as entertainment and community building that creates real closeness.
The House of Content will be the creative center of the Summit, inspired by the Houses of Nations at the Olympic Games, creating a place where creators' perspectives, topics and communities are in focus.
Creators can apply for official accreditation and will be admitted via press access as soon as accreditation is activated.
At the Creator Summit you can expect: 1. curated live talks 2. activations 3. special events
At the center is a fully equipped stage where numerous speakers will share their insights. Sessions with leading voices from all five ISPO focus areas will take place here over three days: Team & Racket Sports, Outdoor Lifestyle, Outdoor Functional, Training & Performance and Health & Wellbeing.
The talks are interactive, offer brands and influencers space for their stories and are professionally recorded. This creates content that has an impact on social media far beyond the trade show and makes ISPO and its partners permanently visible.
The Activations bring visitors and creators together across trade fair grounds and cities. Competitions and dynamic formats create authentic encounters between brands and athletes.
Partners can sponsor or co-create each activation, with prizes, naming rights and visibility on site. This creates content with reach 365 days a year and also opens up space for exciting formats.
Afterparty: On the first evening, the House of Content becomes a social highlight. The sports program is followed by a get-together with music, drinks and spontaneous encounters. Brands, creators and athletes come together in a relaxed atmosphere. Sport is staged as a lifestyle experience, with on-site branding and content on social media.
Guided Creator Tour: Creators want to discover and show what's new, from innovative materials to stylish equipment. They meet brands and products on guided tours through curated areas. This creates direct connections between brands and creators.
With the sponsorship opportunities, brands secure reach, visibility and direct touchpoints with creators, athletes and the media.
For pure branding, there are three packages S, M & L with different windows, graphic areas and product placement options.
In addition six sponsorship offersranging from exclusive stage rights to activations. For maximum presence and impact.
