Author:
Sina Huth

Merrell’s General Manager Comments on Participation at OutDoor by ISPO

OutDoor by ISPO “Will Be One of the Best Shows Yet”

The new OutDoor by ISPO arouses excitement in the industry. In an ISPO.com series important outdoor representatives say why being part of the new trade fair is essential for their brand, how they want to redefine the term “outdoor” and what they expect from the show. Read here the interview with Rob Griffiths, General Manager of the outdoor shoe specialist Merrell.

Merrell is specialised on outdoor shoes for every terrain.
Merrell is specialised on outdoor shoes for every terrain.

From 30 June to 3 July 2019, OutDoor will be held in Munich for the very first time. The new location and concept have been applauded by the industry and raise high expectations, as Rob Griffiths confirms. At Merrell, “there was no time wasted in starting to formulate plans to be an integral part of what will be one of the best shows yet”.

ISPO.com: Why is it important for you to be an exhibitor at OutDoor by ISPO?

Rob Griffths: At Merrell, we are constantly looking ahead and thinking about what the future may look like for our industry and beyond. We endeavour to ensure that Merrell remains as the most relevant brand in our sector.

Merrell has always been at the centre of the 'Outdoor Industry' and when we voted to move the Outdoor show to Munich there was no time wasted in starting to formulate plans to be an integral part of what will be one of the best shows yet.

Merrell understands that support from major brands for this show is vital for the industry to demonstrate how relevant it can be to the modern consumer and we feel confident that ISPO have the right mentality to deliver against this.

B2B Fair Gives Opportunity to Discuss the Future of the Outdoor Business

Despite the consumer-centric approach, the industry is sticking to the B2B trade fair. Why is the trade fair still so important? Will it remain so for the outdoor industry in the future?

Our company has the consumer at the centre of everything that we do. We recognise that for a contemporary brand, like Merrell, to be successful, we must think and act like our consumers and understands their needs. That’s one thing.

The other thing is that for us as a company, there is nothing better than meeting friends and associates from our industry face to face and being able to discuss the future of our brand and their business and possibly enjoy a coffee or dare I say, even a beer!

About Merrell

Merrell was founded in 1981 by boot maker Randy Merrell, who teamed up with two former ski company executives, all-American Olympian Clark Matis and John Schweizer. Together they got started to produce affordable high-performance hiking boots. Since 1997, the company has been a subsidiary of footwear manufacturer Wolverine World Wide. Merrell is based in Rockford, Michigan. Merrell boots are sold worldwide in more than 150 countries today.

More reactions to the new OutDoor by ISPO

Author:
Sina Huth
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