ISPO Talks by "Frauen Verbinden“ on the Stage of the ISPO Academy

"Frauen Verbinden“: Speakers Explain Digital Transformation

Eight minutes - little time to explain the future. But that's all the speakers get at the ISPO Talks by "Frauen Verbinden" - the networking platform for women from business and society. And yet the format impressively succeeds in highlighting the challenges of digital transformation and offering solutions.

Alissia Quaintance, co-founder of IQ Gemini.

At the ISPO Talks by "Frauen verbinden“ at ISPO Munich 2019, a CEO, two consultants, a fashion designer, a marketing expert and a human resources specialist showed how these challenges can be mastered. The panel discussion was chaired by moderator Hannah Klose, who is currently conquering the stages of the founder and digital scene.

The "Frauen verbinden“ initiative was founded in 2015 by Monika Dech, Deputy Managing Director of Messe München, and Margit Dittrich in order to create a network for business women.

Don't miss the annual event for the digitalization of the sports business! The ISPO Digitize Summit 2020 will take place in Munich on June 30, 2020.

"The target group of women is an important topic, not only at ISPO Munich," said Margit Dittrich the day before at the opening of the Women's Lounge. The success proves them right: "We now have more than 600 managers in the network. We're very proud of that."

Margit Dittrich Is the Founder of the "Frauen Verbinden“ Network at Messe München.

The next day, on Monday, Dittrich sat in the audience and eagerly listened to the speakers on the subject of "Digital Leadership". "Frauen Verbinden“ initially left the stage to a man: Dr. Oliver Pabst, CEO of Mammut, explained how the traditional brand is tackling the challenge of digitalization. Not only at company level, but also at product level. Among other things with equipment that can be linked to a smartphone.

Oliver Pabst, member of the supervisory board of Mammut.

Afterwards on stage: Alissia Quaintance, who offers IQ Gemini workshops for companies in digital upheaval. She presented a "Gameplan for New Work", at its core a blazing plea for contact between real people instead of between bots and robots.

Alissia Quaintance, co-founder and innovation strategist at IQ Gemini. 

"I'm probably the only man in a suit at ISPO," said the third speaker salutatory: But Dr. Marcus Meyer is professionally chic as Managing Director International Markets at HUGO BOSS. He talked about digital culture at the Swabian traditional tailor.

Marcus Meyer Managing Director Central Markets at HUGO BOSS.

After Meyer, another woman had to speed up, because the guy from BOSS had run overtime. "But we women get that back in, we are used to that," said Svenja Walter from Waltermedia, laughing in the direction of Margit Dittrich. Her topic: "How do I turn my customers into fans and how do I make my brand approachable?" Her answer: With good storytelling - because anyone who wants fans and loyal customers must convey to the people what makes their own company special.

Blogger and author Svenja Walter from Waltermedia. 

Thomas van Schaik, a sports marketing expert, made the same point. His thesis: Sports brands increasingly need a credible social mission, "Purpose" in technical jargon. "People vote with their wallets. If a brand only wants to be recognizable in people's money and does not contribute to making the world a better place, it will lose this vote."

Thomas van Schaik, Chief Commercial Officer at NOC*NSF.

Finally, Jennifer Hader from Messe München came on stage. The HR specialist explained how the trade fair addresses the topic of "digital fitness". Not only with further training, but also with the health studio, where all employees can take part in fitness and sports programs.

Jennifer Hader, Head of Human Resources at Messe München GmbH. 

Six times eight exciting minutes came to an end. When the speakers went back on stage together, there heard a well-deserved applause.

Share article
Topics in this article