The last 100 days before the trade show are traditionally the hottest phase: new brands and speakers are introduced, conference programs take shape, partnerships are honed and expectations rise.
We are setting an example with our kick-off to the 100-day countdown:
- More insights: weekly updates, brands and speaker drops.
- More proximity: authentic insights behind the scenes.
- More dialog: formats that strengthen the exchange between brands, retailers, start-ups and media.
In short: the countdown is on and the anticipation is growing!
The motto of ISPO 2025 is "From Showing up to Standing out" and this should also reflect our communication over the next 100 days.
It's not just about being there. It's about being visible, setting accents and providing relevant impulses.
The strength of ISPO comes from the sum of its players:
- Brands that present innovations.
- Retailers who curate the right products and create added value for their customers.
- Start-ups that bring bold ideas to the market.
- Media and creators who generate reach.
- And last but not least, the visitors who bring new trends and inspiration to their markets.
Sometimes all it takes is an impulse, an encounter or a new product to get an entire industry moving. It is precisely these small moments that make it clear what influence each individual decision can have. Be part of it when the course is set for the next season.
To ensure that the 100-day countdown remains more than just a number, we have set up a broad program:
- Weekly Brand Drops: News about exhibitors and partners.
- Curated articles, guides & insights: Exciting analysis, market trends and practical tips for retailers, brands and start-ups.
- Conference Updates: Multi-drops with brands and speakers from the conferences.
- Speaker DropsPersonal insights from keynote speakers.
- What's happening @ ISPOSocial formats that show what is currently being worked on.
- & much more
You don't want to miss any information about the program?
Then subscribe to our free newsletter now and always stay up to date.

The countdown is on. 100 days until ISPO 2025. 100 days full of stories, news, people and opportunities.
Behind every highlight are people who share their vision, provide inspiration and inspire others. Together we will shape the framework over the next 100 days and then experience together at ISPO 2025 how these ideas come to life. Be there, we are looking forward to the exchange with you from 30. NOV. - 02. DEZ. in Munich.
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