Two pictures. On the left, a snowboarder in a green jacket. On the right, a woman interested in the outdoors looking at the same jacket at ISPO 2024.
ISPO Munich/08/22/2025

100 Days to ISPO: The countdown is on

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ISPO 2025 opens its doors in 100 days. As the flagship event of the global sports industry, it is a source of inspiration, a networking platform and an early orientation aid for retailers at the start of the order season. Brands, retailers, producers, start-ups, creatives, media and thought leaders meet in Munich to shape the future of sport together.

With the launch of the "100 Days to ISPO" campaign, we are ushering in an intensive phase of communication, inspiration and networking today. Because the journey to Munich is at least as exciting as the event itself.

Be there, we look forward to exchanging ideas with you from 30 NOV. - 02. DEZ. in Munich.

Why "100 Days to ISPO"?

The last 100 days before the trade show are traditionally the hottest phase: new brands and speakers are introduced, conference programs take shape, partnerships are honed and expectations rise.

We are setting an example with our kick-off to the 100-day countdown:

  • More insights: weekly updates, brands and speaker drops.
  • More proximity: authentic insights behind the scenes.
  • More dialog: formats that strengthen the exchange between brands, retailers, start-ups and media.

In short: the countdown is on and the anticipation is growing!

From "Showing up" to "Standing out"

The motto of ISPO 2025 is "From Showing up to Standing out" and this should also reflect our communication over the next 100 days.

It's not just about being there. It's about being visible, setting accents and providing relevant impulses.

The strength of ISPO comes from the sum of its players:

  • Brands that present innovations.
  • Retailers who curate the right products and create added value for their customers.
  • Start-ups that bring bold ideas to the market.
  • Media and creators who generate reach.
  • And last but not least, the visitors who bring new trends and inspiration to their markets.

Sometimes all it takes is an impulse, an encounter or a new product to get an entire industry moving. It is precisely these small moments that make it clear what influence each individual decision can have. Be part of it when the course is set for the next season.

What you can look forward to

To ensure that the 100-day countdown remains more than just a number, we have set up a broad program:

  • Weekly Brand Drops: News about exhibitors and partners.
  • Curated articles, guides & insights: Exciting analysis, market trends and practical tips for retailers, brands and start-ups.
  • Conference Updates: Multi-drops with brands and speakers from the conferences.
  • Speaker DropsPersonal insights from keynote speakers.
  • What's happening @ ISPOSocial formats that show what is currently being worked on.
  • & much more

You don't want to miss any information about the program?

Then subscribe to our free newsletter now and always stay up to date.

Subscribe now

Große Besuchermenge vor den Drehtüren im Eingang West auf der ISPO 2024
More than 55,000 visitors came to ISPO 2024 to discover the latest innovations and trends
Image credit:
Messe München

100 days full of insights, opportunities & anticipation

The countdown is on. 100 days until ISPO 2025. 100 days full of stories, news, people and opportunities.

Behind every highlight are people who share their vision, provide inspiration and inspire others. Together we will shape the framework over the next 100 days and then experience together at ISPO 2025 how these ideas come to life. Be there, we are looking forward to the exchange with you from 30. NOV. - 02. DEZ. in Munich.

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