<p>Melanie Mohr is a Berlin-based entrepreneur with 20 years’ experience producing videos. In 2016 she founded YEAY - the leading community for Generation Z to share honest recom-mendation videos with one another about products and experiences they love. In 2018 she became the founder and CEO of the WOM Protocol, the blockchain company helping brands tap into peer-to-peer recommendations and digital publishers monetize their platforms in a user-friendly way through word-of-mouth content.</p>