<p>Elena Gatti is the China Retail expert in Europe. Starting her activities as a China cross-border E-Commerce consultant for Shenzhen-based e-Tailer Azoya Group more than 4 years ago, she is now Managing Director for the same company in the DACH region. She has been consulting C-Levels throughout the European retail industry and has a vast knowledge of the Chinese consumer market together with a European retail perspective. Elena is not only an expert in China Retail but also a modern female leader working with her team cross-country using modern technologies, mostly WeChat.</p>