David Ekelund is the co-founder and co-CEO of Icebug. He's a father of three, a forest lover and goes ski touring whenever he gets the chance. The work he finds most meaningful is done at the forefront of trying to combine business development, the sustainable transformation and people growth - including himself. David Ekelund is also people. As a former chair of the board of the Scandinavian Outdoor Group he's a stronger believer in the power of trust and a practicioner in collaboration