Catharina Tiede, Head of Partner Management Consumer Goods, has been with Wirecard, the world’s leading innovation driver for digital financial technology, since August 2015. Her responsibilities cover a wide range of factors influencing digital checkout, from online marketing to creating the perfect online shopping experience. In the payment sector, she focuses on developing innovative solutions together with strong partners to simplify checkout for customers, whether online, mobile or at the POS. Catharina Tiede has more than 10 years of experience in the online industry, before with stations at affilinet, Payback and until today as a lecturer at Macromedia Munich.