Tuesday, 12/03/24 - 13:15 - 14:00 Sponsoring 4.0: How sports sponsorship platforms can be used as brand boosters (to simultaneously build an engaged community, strengthen the brand image and achieve sustainability effects)Masterclass with:Michael GerkenHead of Impact, Fairplaid GmbHEvent location: ISPO Munich 2024Munich Trade Fair Center, Hall B2, Pink Stage