La Sportiva is at home in the mountains: This is shown not only by the company headquarters at the foot of the Dolomites, but also by the wide range of products with which the Italian outdoor brand has been delighting mountain sports fans for over 90 years.
La Sportiva will also be exhibiting at the OutDoor by ISPO 2022 from June 12 to 14 in Munich. There the Italians will also present their latest alpine shoe innovation.
Teresa Dellagiacoma, Trade Marketing & Corporate Events Coordinator at La Sportiva, explains what the trade audience at OutDoor by ISPO can expect from La Sportiva - and how the brand is mastering the challenges of the industry.
ISPO.com: Why does La Sportiva participate at OutDoor by ISPO and why is it important to you?
Teresa Dellagiacoma: OutDoor by ISPO represents the most important meeting point during the Spring/Summer season to celebrate the outdoor community. For us, it is essential being part of such a great international fair, especially after a two-year break.
What are the current challenges in the outdoor industry? In how far do these challenges influence your actions and your company?
For us at La Sportiva, the sustainability theme plays an important role in the outdoor industry. We work hard to find innovative solutions that satisfy the outdoor enthusiast without forgetting the importance of the planet. We talk about the need to reuse products, to extend their lifespan, in line with the values that the outdoor world supports and promotes.
Have you planned anything special for this trade fair? What can visitors expect?
We think that being there and reopening the doors of our stand can be read as a good sign. Visitors will finally be able to see all the new La Sportiva products and rediscover the mood that distinguishes the brand in the market.
Are there any products you will you be presenting for the first time at OutDoor by ISPO and which are these?
Surprise! Let's just say that we'll be presenting all the news for the SS23 season, from new apparel collections to new footwear in all categories, including an innovative product that we hope will be the new benchmark for mountaineering. Moreover, we'll also be showcasing new footwear for FW22, in particular the G-Tech, the boot that will set a new standard in the world of technical mountaineering.
Why is that?
Alpinist Fabian Buhl said about the G-Tech, that “it is perfect for winter and summer alpinism in the Alps and in Patagonia. Now, especially in the Alps, you can use a single pair of shoes, for both approach and climbing phase“. The technical boot for mountaineering will be available from the next winter.
Who are you particularly looking forward to meeting, who would you like to see at OutDoor by ISPO?
We’ll be happy to meet all the outdoor brands and the friends, competitors, colleagues we haven't had the chance to meet face-to-face in recent years. We are also curious to discover all the news they will present!
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