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New Balance: Tobias Zingel Becomes New Germany Head

Sporting goods manufacturer New Balance has named Tobias Zingel as its new Germany head. The 39-year-old previously worked as Head of Product & Marketing, and will follow Jürgen Konrad, who is leaving the US company after six years.

As the new Country Manager of Germany, Tobias Zingel is set to drive forward New Balance’s growth.
As the new Country Manager of Germany, Tobias Zingel is set to drive forward New Balance’s growth.

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“As one of the core European markets, Germany will play an incredibly important role for the global growth target of 50 percent by the end of 2020, and we look forward to doing our part towards achieving this goal,” said Tobias Zingel.


New Balance is growing in the Performance and Lifestyle categories in Germany, and is experiencing “a strong momentum,” said the new Germany head. “Future Sport” is said to come as a new category in the near future, “which will combine the best of both worlds and pay into the global athleisure trend,” New Balance announced.

Chaudhary and Schürmann support Mund

The Boston-based companies also announced two other staffing switches. Senior Sales Manager Philipp Mund is getting support: “For the implementation of the specifically adapted growth strategy of the Performance and Lifestyle categories, New Balance is naming former Key Account Manager Zeeshan Chaudhary as Sales Manager Performance and Moritz Schürmann as Sales Manager Lifestyle.” 

Senior Sales Manager Philipp Mund is getting “an effective sales force” set at his side.
Senior Sales Manager Philipp Mund is getting “an effective sales force” set at his side.

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