The concept of the "bike store" is becoming increasingly important, especially in the stationary bike trade: places that go far beyond traditional sales, combine service, advice, community and experience and thus offer real added value. Whether as a rental station in a bike park, an urban boutique with coffee and social rides or a digitally sophisticated flagship experience: innovative retail concepts focus on customer proximity, brand loyalty and close links with local scenes or tourist target groups.
The following six examples show how different and future-oriented modern bike stores can be today: From alpine rental centers to urban community hubs.

The Bike'n Soul bike store in Saalbach Hinterglemm is much more than just a classic bike rental shop. Located directly at the valley stations of the Schattberg X-Press and Reiterkogelbahn, it offers high-quality mountain bikes from the brands ROTWILD, ORBEA and PROPAIN for hire and purchase. The service includes not only individual advice, but also state-of-the-art workshop services: From professional suspension tuning and e-bike checks to sit bone measurement with SQlab saddles. An extensive range of accessories rounds off the offer. Thanks to the online reservation system, guests can conveniently book their desired bike and equipment in advance and pick it up directly on site. The store is open daily in summer and also offers help with repairs and bike adjustments at short notice.
Guided tours, riding technique and all-round service
In addition to rental, the Bike'n Soul bike school is a central component of the concept. Experienced guides and coaches offer a varied weekly program: guided mountain bike tours, individual technique training, special e-bike courses and bike camps for beginners and advanced riders. This makes the store a meeting point for anyone who wants to improve their biking skills or experience the region's trails together. In the workshop, professional bike mechanics provide expert service for mountain bikes and e-bikes. Different service packages, from a small check to a premium full service, ensure that every bike is perfectly maintained.
Close cooperation with the Bike'n Soul partner hotels
A special feature is the store's close connection to the Bike'n Soul partner hotels such as the Hotel Conrad, the Hotel Barbarahof and the Bike'n Soul Hotel Sonnegg. These hotels specialize in bike guests and offer
- Direct access to bike rental and special conditions on rental bikes, technical training and services
- Guided tours that start directly at the hotels, often with pick-up by guides
- Perfect infrastructure with bike garages, washing areas, workshop corners and e-bike charging stations
- Reservation service and personal advice directly via the hotel
Guests of the partner hotels benefit from tailor-made packages that combine accommodation, bike hire, tour program and service. This makes a vacation in Saalbach Hinterglemm an all-round carefree experience, whether you are an ambitious trail rider or a relaxed e-biker. Bike'n Soul combines top equipment, professional support and genuine bike expertise: perfectly tailored to an active vacation in the Pinzgau mountains.

3 Mills Cycling & Coffee is a modern bike store in Munich's Dreimühlenviertel district that combines a bike shop, workshop, café and community hub under one roof. Located at Dreimühlenstraße 40, visitors can expect a stylishly furnished space with an open workshop, cozy coffee bar and a selection of high-quality racing and gravel bikes. The store stocks premium brands such as Cinelli, Factor and Time and offers both complete bikes and individual custom builds. In the professionally equipped workshop, bikes from the shop's own range as well as third-party brands are serviced and repaired. The concept originates from founder Jens Hofmann, who has captured the special flair of Italian and French bikes.öFrench bicycle stores to Munich. The result is a place that appeals not only to cycling enthusiasts, but also to people who simply appreciate good coffee and a relaxed atmosphere. This is how founder Jens Hoffmann describes the concept of his small but excellent bike store:
'We don't just sell bikes, we sell a lifestyle. With top brands, competent service and a lively cycling community, we are at the heart of Munich's cycling culture.
Café, community and shared rides
The Café at 3 Mills serves specialty coffee from the Berlin Rösterei 19 grams, from classic flat white to cold brew and the popular iced orange latte. The offer is complemented by small dishes such as croissants, banana bread, açaí bowls and seasonal snacks. Social rides and community events take place regularly, including after-work tours, technical training, female rides and workshops. The rides often bring together 50 to 80 participants, who discover the routes around Munich together. The personalöThe personal advice, friendly service and relaxed atmosphere are particularly appreciated by customers. Many praise the concept as an ideal meeting place for anyone who wants to combine a passion for cycling with a café-café cultureöculture. 3 Mills Cycling & Coffee is therefore much more than a classic bike store. It is a lively place where community, expertise and enjoyment come together in a unique way.
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The Rocky Mountain Bikepark Samerberg is located in the heart of the Chiemgau Alps, just 45 minutes south of Munich. The bike store is located directly at the Hochriesbahn valley station and offers visitors a comprehensive range of mountain biking equipment. In addition to the sale of high-quality Rocky Mountain bikes and accessories, numerous rental bikes are available, from full-suspension enduro and freeride models to modern e-bikes and children's bikes. Helmets and protectors can also be easily rented. The affiliated workshop offers professional services such as maintenance, repairs and suspension checks. If you want to have minor adjustments made before a tour or need technical support, you will find competent contacts here.
Riding technique, trails and community events
The store is closely linked to the Bikepark Samerberg, which offers a varied trail network of around two kilometers with flow lines, tables, north shores, wall rides and a separate kids' course. A chairlift takes bikers comfortably to the middle station, from where they can access the trails directly. Riding technique training and camps are regularly organized for beginners and advanced riders in collaboration with the provider Fahrtwind. There are also guided tours and after-work events with extended lift times and a campfire atmosphere. The Rocky Mountain Bikepark Samerberg with its store, rental store and professional workshop is therefore an ideal meeting point for anyone who wants to experience mountain biking in an impressive Alpine setting, whether with their own bike or a rental model.

The Specialized Bike Store in Bentonville is an official Specialized Experience Center and therefore much more than just an ordinary bike store. Right in the heart of the city, the store offers high-quality bikes of all categories, from racing bikes and mountain bikes to the latest generation of e-bikes. Special emphasis is placed on individual advice and professional body geometry fitting to guarantee every rider maximum comfort and performance. The range includes the latest models such as the Stumpjumper trail bike, the Roubaix racing bike and the Turbo e-bike series. There are also numerous demo bikes available to test on site. Ideal for finding the perfect bike for your own riding style and local trails.
The Ledger: Innovative bike experience in a bike-friendly building
The Specialized store is located in the innovative Ledger building, a unique, bike-friendly complex in downtown Bentonville. The open, light-filled design combines light wood elements and steel to create an inviting atmosphere that reflects the local trail feel. A particular highlight of the Ledger is the opportunity to test and test ride bikes directly in the building via special ramps on several levels. An experience that no other bike store offers. There is also a digital community wall that shares information, tips and photos from the region and connects the local bike community.
Community, service and more
The Specialized Experience Center is also a meeting place for the local bike community: group rides and events are held here regularly to appeal to riders of all skill levels. There is also an after-ride lounge with showers and coffee for visitors. Ideal for relaxing after the tour. The store is also a demo hub for partner dealers and offers a comprehensive range of bike-related services, from maintenance and repair to custom bike fitting. This makes the Specialized Bike Store in the Ledger a center for exceptional bike experiences, expert service and a meeting place for the bike community in Bentonville.

Reverb Mallorca is a modern bike store in the heart of Palma de Mallorca that combines a store, workshop, café and community meeting point in one stylish space. At Travessa d'en Ballester 25, visitors can expect a generously designed store with bright furnishings, an open workshop and cozy seating areas. The café offers specialty coffee, breakfast, brunch and vegan and vegetarian snacks. Beer and wine are also on the menu, making the store an ideal place to stop off before or after a tour. The store mainly sells high-quality gravel and racing bikes, including 3T bikes, as well as accessories and components. The well-equipped workshop is integrated directly into the store and enables quick repairs or professional bike fittings. In addition to sales, demo bikes are also regularly made available for group rides.
Community, social rides and events
Reverb Mallorca sees itself as a meeting place for cycling enthusiasts of all levels. Social rides take place every week, with routes of between 50 and 120 kilometers ridden together. People usually meet for a coffee at 8:30 am before setting off at around 9 am. At events such as the Grand Opening in October 2024, live music, raffles and test rides generated a great response. Customers particularly appreciate the personal service, the high-quality selection of bikes and the relaxed atmosphere. The average Google rating is 4.9 out of 5 stars. The only point of criticism from some visitors is the slightly higher prices, which are, however, more than justified by the quality, ambience and expertise. Reverb Mallorca is therefore much more than just a bike store. It is an inspiring place where passion for cycling is combined with good food and community.

Rose Biketown Bocholt is the flagship store of the renowned bicycle manufacturer Rose Bikes and is considered one of the most innovative bike stores in Europe. The flagship store is celebrating its 20th anniversary this year! With over 4,000 m² of sales space, visitors can expect an extraordinary shopping experience that combines state-of-the-art digital technology with individual advice. Whether it's a road bike, mountain bike, trekking bike or e-bike, you'll find a huge range here that can be tested directly on site and configured according to your wishes. A highlight are the interactive iPad stations and the digital configuration wall, where you can view and customize your dream bike in its original size. The seamless interaction between the online store and store makes it possible to start configuring bikes from the comfort of your own home and complete them later in the store.
Individual advice, tests and measurements
In addition to the large selection, Rose Biketown focuses on maximum service and perfect bike fitting: sit bones and feet are precisely analyzed in special measuring stations to ensure optimal ergonomics. The results are saved in your customer profile and can be used at any time for future purchases. The store also offers numerous opportunities to try out products live: From test stations for headlights and goggles to an air pump station and a wind chamber for aerodynamics, everything is designed to let you experience the equipment in real-life conditions. A dedicated handover area ensures that your new bike is presented in the same festive manner as a vehicle handover.
Community, awards and service
The upper floor invites you to linger with a large café bar and community lounge. With snacks, coffee and free Wi-Fi, you can take a relaxing break or chat with other cycling fans. Rose Biketown has received several awards for its innovative concept, including the Stores of the Year Award and the EuroShop RetailDesign Award. It is also a certified Shimano Service Center, which guarantees the highest standards of maintenance and repair. Rose Biketown Bocholt therefore offers much more than just bicycle sales. It is a place of experience that perfectly combines digital services, personal advice and a genuine passion for cycling.
The bicycle industry is undergoing an exciting transformation. The focus is increasingly on an experience that goes beyond traditional sales. With a mix of service, advice and digital innovation, new business models can emerge that meet customers' changing expectations. Retailers have many ways to differentiate themselves and adapt their offering to changing needs.
As a member of the free ISPO Retail Club, you will receive exclusive insights from the industry, market analysis and access to webinars throughout the year. In addition, you will gain in-depth insights into best practices through lectures and workshops at ISPO 2025. Learn more about current and future trends, new technologies and successful business models that will change the industry. Experience innovative store concepts live on site in the "Future of Retail Store" Experience Area and discover new inspiration for your store. Be there - from 30. NOV. - 03. DEZ. in Munich.
- Experience orientation is becoming increasingly important: The change in the bicycle industry shows how important it is to go beyond pure product sales. Bike stores that combine experience, advice and service offer their customers real added value and thus strengthen brand loyalty.
Service and community are crucial: Modern retail concepts are increasingly focusing on personal advice and a close connection to local communities. Whether through guided tours, technology training or social rides, customer loyalty today works through experience and proximity to the brand.
Integration of digital and physical offers: The combination of online configuration and the opportunity to test products on site is becoming increasingly crucial to the customer experience. Digital innovations in physical stores create a seamless connection and increase added value for customers.
Customization is a key to success: stores that offer individual adjustments and tailor-made products, such as bike fitting at Rose Biketown or Specialized, set themselves apart from the competition and offer customers a tailor-made solution.
Flexibility and adaptability are in demand: The bicycle industry has shown that it is not just about retail space, but also about the ability to react quickly to market changes and customer requirements. Innovative business models are able to adapt to change and still maintain a strong market position.
Expanding target group appeal: The emphasis on lifestyle and service helps to appeal to new target groups that are more interested in experience and community than in purely buying products. Bike stores can thus expand their target groups by appealing not only to cyclists, but also to everyday users and leisure fans.
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