Maximilian Hofbauer, managing director of Bergzeit and before that long-standing manager in the sports industry, finally demands more cooperation from the industry instead of sliding deeper and deeper into a competitive situation. Especially in e-commerce.
The new EU General Data Protection Regulation (GDPR) fundamentally changes the rules for the handling of personal data throughout Europe and beyond. What does this mean for sports retailers and industry?
The Polish sporting goods manufacturer 4F is sponsoring the Four Hills Tournament in ski jumping until 2022. 4F, which supports defending champion Kamil Stoch, reaches an agreement with marketer Infront and replaces a prominent sponsor.