The sporting goods giant will close the Speedfactories in Germany and the USA by April 2020 at the latest. The company is now using the findings of the sneaker factory at other locations.
The Professional Triathletes Organisation, a group of athletes, plans to acquire the Ironman rights previously held by the Wanda Sports Group of China. They orient themselves thereby at the successes of other kinds of sport.
The digital future poses challenges for sports retailers. Director Adidas Outdoor Digital Commerce explains how retailers should position themselves to win the race for consumers at Google.
Experts from Nike and VF Corporation explain how sports companies are using the Compliance Labelling Requirements (CLR) database to greatly simplify their product labelling worldwide.
