Born on the island of Sylt, the chief editor of “40inch Longboardmagazin” lives the board sport. Surfing, windsurfing, stand-up paddling, longboarding, but also other extreme sports like paintball, are part of his vita. He is the author of "The Lost History of Longboarding" – one of the main reasons why he knows everything about innovations and trends regarding the boardsports scene. Alex is responsible for the marketing of Modular Pumptracks, Whitezu Urban Wave, and the surf/skate brand Slide in Germany. He is currently working on a concept to install workshops for surf skating all over Germany. Alex and his team are also organizing the successful ISPO Longboard-Embassy since 2013.

“A lot of good ideas failed because they don’t get the backup from the industry. Being part of the Brand New Jury, I can help finding one or the other raw diamond.”