Gunnar Jans ist Chefredakteur von ISPO.COM
ISPO Autor
Gunnar Jans


Running
Gründer Andre Kriwet stellt die Laufschuh-Neuheit beim ISPO Munich Laufsymposium vor.
Running shoe start-up True Motion focuses on "quality instead of quantity". At first only one model will be sold via her homepage and selected specialist dealers. Co-founder Andre Kriwet explains the idea behind that and gives insights into their unusual distribution and marketing strategy.