Gunnar Jans ist Chefredakteur von ISPO.COM
ISPO Autor
Gunnar Jans


Outdoor
Seniorchef Hubert Schöffel (rechts) erzählt launig vom Aufstieg der Outdoor-Marke Schöffel. Neben ihm: Marken-Testimonial Gerlinde Kaltenbrunner. Links hinten: Der heutige Inhaber Peter Schöffel.
Schöffel senior partner Hubert Schöffel, who died on August 8, 2018, played a decisive role in the success of the family business. In autumn 2017, together with his son Peter Schöffel, he remembered the beginnings of mountain sports clothing and how the breakthrough came with Gore-Tex. ISPO.com was there.






Digitalization
Stefan Mennerich, media director of FC Bayern, shows at ISPO Digitize a GIF with Franck Ribéry
The German record title-holder is reaching over 80 million people via social media alone. At the ISPO Digitize Summit, media director Stefan Mennerich explained how FC Bayern 4.0 mobilizes its customers. And ISPO.com explains what lessons the sports industry can learn from this. 11 goals scored in matters of digitalization.