According to well-known German ultra runner, Anne-Marie Flammersfeld, the industry invests too much in advertising. Conclusion of the Trail Running series on ISPO.com

A new German running shoe brand wants to conquer the running market - with a revolutionary approach. The running shoe Nevos U-Tech by True Motion was awarded with the ISPO Award Gold Winner. The three founders explain what the shoe is all about and what the sales price and distribution channels look like.

Running shoe start-up True Motion focuses on "quality instead of quantity". At first only one model will be sold via her homepage and selected specialist dealers. Co-founder Andre Kriwet explains the idea behind that and gives insights into their unusual distribution and marketing strategy.

At the running symposium at ISPO Munich 2019 the "latest results of the largest running market study in Germany" were presented.

Personnel changes at the top of the European Outdoor Group: Former EOG Secretary General Mark Held becomes President.

Steve Laycock, Brand Director at Pertex, reveals how he sees the new Outdoor by ISPO concept.

The launch of the new OutDoor by ISPO has been well received by the industry and retailers. Markus Bötsch, Jack Wolfskin Chief Sales Officer explains why it is important to be at this trade show.