Autorenbild Ole Zimmer
ISPO Autor
Ole Zimmer

Freelance journalist and writer, interested in everything that happens outside.

Due to the Corona pandemic, the jury meeting for the ISPO Award took place hybrid: on-site and virtual.
The international sports industry will be meeting purely virtually at ISPO Munich Online from February 1 to 5. Nevertheless, there will be important impulses, exciting new trends and fruitful dialogiue - the jury meeting of the ISPO Award has shown how the personal and professional exchange can work perfectly over distance.

Winter sports
The winter 2020/21 brings many uncertainties for ski retailers, customers, but also for manufacturers. But the basic mood is positive: when the snow comes, it can be a very good season despite Corona. The growth of cycling in times of Covid-19 can be a role model.

To stand out in performance running clothing, Saysky goes its own way in design.
ISPO Brandnew starts the application process for 2021. Saysky founder and CEO Lars Pedersen-winner in 2016-reveals how he has gone his own way in the sports business and created his own niche in the running wear market.