6 voices that show how sport and fashion are merging

"Interest in active lifestyles is on the rise, and this also means that the functionality of fashion is becoming more important."

"Our slogan has always been 'From Gym to Fashion'. At first I couldn't imagine leggings being worn everywhere in Europe, but once I saw the trend in California, it didn't take long for the look to be everywhere. We see a lot of potential in working with retailers and wholesalers."

"It is important for a brand to stay true to what it is, otherwise it can easily lose credibility with its core audience. We have to accept that more and more people are interested in outdoor activities today, and that this creates a new dynamic. The fusion of fashion and outdoor is here to stay and brands need to respond."

"In the end, it's a good deal for both sides. Both are able to reach new market segments that they couldn't reach before. And that's why I believe that collaborations between fashion and sports brands have a great future."

"Fashion stores as well as sports and outdoor stores are becoming more open to fashionable outdoor brands."

"It's good that we are moving forward because, you know, times are not great, but there is something that is pushing people and motivating people. It is very good to see developments, maybe not all perfect, but the effort is certainly there, and this is positive. On the other hand, we see a lot of natural materials. It is not like at the beginning, you know, that you find just synthetic or natural, missing the performance or the look. So now, you know, there is this effort."