The sports and fashion market continues to grow, but consumer expectations are changing at the same time: Wellness, health and the integration of sport into everyday life are key drivers. Yoga, running and outdoor are experiencing strong growth rates, while sportswear is slowly becoming saturated. At the same time, textile consumption in the EU is increasing and sustainable solutions are becoming more important than ever.
What you can take away from the article:
- Wellness and health are key growth drivers in the sports market
- Sustainable materials and circular concepts are crucial for differentiation
- Running, yoga and outdoor offer concrete opportunities for innovation and customer loyalty
The global sports footwear market is at a turning point: multifunctional city-to-trail models, barefoot shoes, modular and repairable designs will characterize the coming season. Sustainability is becoming a key factor thanks to mono-materials and bio-based components. Brands such as ICEBUG, Salomon, Allbirds and Vivobarefoot are focusing on durable, flexible and ecologically responsible products.
What you can take away from the article:
- Multifunctional models combine urban and outdoor lifestyle
- Repairability, durability and recycling are key design factors
- Bio-based materials and sustainable innovations set new standards
ISPO presented innovative sports and lifestyle brands at the Copenhagen International Fashion Fair in the curated ZEITGEIST area. From Osprey to Fessura and MINI A TURE, brands showed how sport, fashion and culture merge. The focus was on topics such as luxury in everyday life, retail strategies and international networking.
What you can take away from the article:
- Sport is becoming part of the global lifestyle market
- Curated platforms such as ZEITGEIST and 520M by Highsnobiety promote visibility and international networking
- Innovation, sustainability and design expertise create competitive advantages
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