Trade shows as an innovation platform: three articles that show why trade shows are indispensable for the sports industry

Fidlock has managed to solve a simple everyday problem and transform it into a globally successful brand. With its innovative magnetic closures for various applications, from bicycle bottles to outdoor products, the company shows how user orientation and sustainable product development can make the difference. Holger Knorr from Fidlock explains how feedback and trade shows like ISPO drive the innovation process.

What you can take away from the article:

• Product innovation through user-centricity
• The importance of trade shows for product feedback and networking
• Sustainability and innovation go hand in hand

In this webinar recap, ISPO gives an overview of how digital tools are revolutionizing the retail sector. From the targeted use of AI to digital sales platforms, participants will learn how innovations can help make shopping even better for customers. Experts from the industry will share their experiences and show how retail brands can benefit from the latest technologies.

What you can take away from the article:

• AI and digital tools as a competitive advantage
• Digital sales platforms improve the customer journey
• The shift from physical to hybrid shopping experiences

Bacteria as a sustainable resource? This innovative idea is revolutionizing the sports industry. In the article, we learn how biological processes contribute to the production of textiles and materials that are more environmentally friendly and functional. With the transition to a circular economy in mind, the use of bacteria to produce dyes, textiles and even leather is becoming increasingly relevant.

What you can take away from the article:

• Bacteria as a sustainable source of materials
• New production methods for textiles and dyes
• How the sports industry is reducing its carbon footprint through biotechnology