The 2018 World Cup in Russia is just around the corner – fans’ demand for the new German World Cup jersey is increasing. The DFB jersey is also a sales guarantor for the sports retailer association Intersport. Intersport CEO Kim Roether explains how successfully the new Germany jersey is selling.
You don't know Tyler "Ninja" Blevins? Then it is about time to get involved with Esports. Because on Facebook, Instagram & Co., the 26-year-old has now even overtaken Cristiano Ronaldo or LeBron James.
Esports is booming among the younger generation, and is growing into a billion-dollar market as part of digitization. ISPO Academy Connect deals with the future of Esports at the Olympics, the entry of big clubs like FC Bayern Munich and Schalke 04, and how Esports is meant to finance a transfer of Neymar.
The 2018 World Cup in Russia promises sporting goods companies, such as DFB supplier Adidas, and retailers high additional sales. The million-dollar business with the jersey of world champion Germany is especially lucrative.
The sporting goods industry is going digital – but just how well-positioned is the industry for the future, really? Head of ISPO Group Tobias Gröber explains in an interview why ISPO is the right partner for the digitalization of the industry.
China is pushing ahead with its sports offensive. Chinese Olympic athletes provide insights for the “Life Tracks” video series that also help the sports industry. Among those participating: Wu Minxia, four-time Olympic gold medalist in high diving.
Orders in real time, all information online and a pleasant customer journey. This is what modern sports retailers demand from their partners on the manufacturer side. But B2B e-commerce is only picking up speed so slowly. So far is the sporting goods industry.
It is the event for the digitization of the sports industry: ISPO Digitize (28th and 29th June, Messe München). Manufacturers and retailers learn everything they need to know about digitization in the sporting goods industry. Save your ticket fast and save money.