Market analyst YouGov concludes in a study that a clear social attitude of brands is well received by German consumers. However, it is also clear that there is a great deal of scepticism – and those who do not follow words with deeds will be punished.
More and more Europeans want to switch from bicycles to e-bikes. This is the result of a study by Shimano. Even those who are not interested in cycling have become accessible as buyers through e-bikes.
Protecting the climate, empowering women, helping refugees - brands advertise with their attitude to current issues with purpose driven marketing. We show how sports brands act, what advantages it has and when it can go wrong.
Corona has shown it: uncontrolled economic growth reaches its limits. Now the call for sustainability gets louder. But are sustainability-oriented companies crisis-proof? And what do current developments in the outdoor industry look like?
ISPO Shanghai from 3 to 5 July 2020 was the first meeting of the sports and outdoor industry in China since the outbreak of the Corona pandemic. 350 brands presented themselves and their products to 17,776 trade visitors. We show the best pictures of ISPO Shanghai 2020.