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How platforms change the rules of play in digital retail - Tradebyte Software GmbH

From AboutYou to Zalando – the digital revolution let platforms grow successfully and exceptionally fast. That affects some of the basic rules of play which carried brands and retailers through the years. And brings with it new challenges for each players’ infrastructure - both systemwise and organisationally. So how could a perfect digital setup look like? And what showstoppers slow down the digital platform revolution?

  • Matthias Schulte
    Managing Director CEO
    Tradebyte Software GmbH