Trade fair hall of ISPO

The Age Of The Influencer - Reloaded

Influencer Marketing was supposed to supplant legacy advertising. We can witness right now how this plan is going up in flames. To get out of the mess we need a new way of thinking. A new era of cooperation where influencers and brands work together on an equal footing. We have to get back to basics and find a way to make Word Of Mouth scalable.

  • Melanie Mohr
    Melanie Mohr
    yeay GmbH