“BLACKYAK is targeting growth globally and we partnered with Hyosung who is a leader in innovative fibers to support our continuous development “ said Woon Suk Jung, President of BLACKYAK.
“BLACKYAK has traditionally been a mountaineering outdoor brand. Our first initiative in this partnership was to create new COOL & FRESH garments made with askin polyester and creora Fresh spandex as our consumer is going from mountaineering to other, more leisure activities,” he said.
Anti-Odor Performance Yarns Creates the Function
The fabrics incorporated into the collection are a combination of askin polyester, a unique cross-section polyester fiber for cooling, moisture management and UV protection that is built into the yarn, teamed with odor neutralizing creora Fresh spandex with higher power for compression performance and freshness.
The cool-touch and anti-odor appeal is a growth area with consumers. The spandex content, in particular, gives both power fit combined with odor-neutralizing function, perfect for sports bras and running tops for the women’s market, and high compression streamlined fit for men’s base layer tops.
As the women’s sports bra sector grows, the need for added design combined with cool touch and longstanding freshness is further enhanced through prints and body mapped zoning, ensuring detail plus specific levels of power and performance through anatomical design.
Compact warp knits with high levels of compression team with circular knit power mesh for contrasting style. High compression fabrics embrace and protect key aspects of the torso combined with contrasting taped seams for anti-chaffing and flat lock stitching for decorative appeal.
Enhanced Appeal to the Consumer
“We expect the combination of Hyosung’s innovative fiber technology and BLACKYAK’s leading brand power to offer synergistic value to consumers ,” shared Hyun Joon Cho, Hyosung Corporation Chairman and CEO. “Hyosung will continue to strive to deliver new innovations as an integrated textile company to enhance value to our partners like Black Yak,” he added.
The new collection can easily transcend from base layer to fit under outer shells, offering support and comfort through to standalone pieces for running or for high impact workouts teamed with running and workout legging.
Additionally, value for money in these versatile pieces will appeal to the consumer with the stylish designs easily transcending into lifestyle applications, delivering 24/7 cool and fresh fit.
