Alex Honnold is fascinating and polarizing. He climbed the 1,000-meter face of the El Capitan in Yosemite National Park without any ropes or safeguarding. And yet, in his view, it was a safe undertaking.
The mountaineering brand Salewa is filling two positions around Key Account Management - with two people known in the company. It is the reaction to a recent turnover. Moreover, the Oberalp Group sees changes in its brand portfolio.
Trend sports offers major sponsorship opportunities for companies. The advertising space is usually exclusive and offers the opportunity to contribute. This has also been recognized by some companies that you wouldn’t expect.
As a close-to-nature sport, how digital can climbing be? ISPO.com did the research and found some exciting approaches. From performance tracking, strength optimization, all the way to virtual reality: Climbing has arrived in the digital age.
Schöffel senior partner Hubert Schöffel, who died on August 8, 2018, played a decisive role in the success of the family business. In autumn 2017, together with his son Peter Schöffel, he remembered the beginnings of mountain sports clothing and how the breakthrough came with Gore-Tex. ISPO.com was there.