Industry trends

Merrell EMEA VP & GM Tim Selby discusses how the brand evolved from a heritage hiking icon to a modern outdoor leader. In this interview, he talks about trail running, consumer trends, and how Merrell’s inclusive “outside for everyone” philosophy shapes the future of outdoor culture.

Find out how business models such as rental stations and digital flagship experiences are changing the stationary bike trade.

Find out how fitness, health and therapy are converging, including big tech trends and new business models.

Market opportunity: non-athletes. Find out how brands and retailers can get them excited about sport with targeted campaigns.

Find out how you can successfully use AI sales agents for your brand and make processes more efficient.