Industry trends

Market opportunity: non-athletes. Find out how brands and retailers can get them excited about sport with targeted campaigns.

Find out how you can successfully use AI sales agents for your brand and make processes more efficient.

From athleisure to circular design: the most important trends for brands and retailers in 2025.

Discover how padel as a global growth market offers new opportunities for brands, retailers and innovators. Find out more at ISPO 2025 in the Pickle and Padel Village!

How small-sided football is becoming an innovation driver for brands, media and retailers – and what you can take away from it.