Products in the Sports Business

Adidas has developed a new way of producing sports shoes: The new Adidas Futurecraft 4D's mid-sole is created "by means of a digital synthesis of light and oxygen".

The synthetic fiber is added to almost every sportswear. Why this is so and what reasons speak for or against spandex, you can find out here.

An innovation isn't of any use if no one knows about it. But how much potential does an ISPO Brandnew win hold?

Powder is the order of the day, but you're still missing the right ski for freeriding? We'll make it easier for you to choose.

The ISPO Award is breaking new ground. Just like its first award winners. We present the award-winning products at the ISPO Award 2022.

Mullet bikes are MTBs with different wheel sizes. We explain the advantages over conventional mountain bikes and for whom they are a good choice.

Apply now until December 30 for your first sports highlight of the year 2022!

Apply now for the new ISPO Award and benefit as a winner from even more reach, more flexibility and even more news value.