How innovative is the outdoor industry? The most comprehensive product comparison in the industry provides the answers: Outstanding Outdoor. But how does the jury of experts work behind it? ISPO.com accompanied the jury meeting in Annecy.
Are you active in sports? Would you like to test new products for free, before they hit the retail shelf? Then become part of the community of ISPO Open Innovation as a product tester and benefit from exclusive advantages!
A new German running shoe brand wants to conquer the running market - with a revolutionary approach. The running shoe Nevos U-Tech by True Motion was awarded with the ISPO Award Gold Winner. The three founders explain what the shoe is all about and what the sales price and distribution channels look like.
Running shoe start-up True Motion focuses on "quality instead of quantity". At first only one model will be sold via her homepage and selected specialist dealers. Co-founder Andre Kriwet explains the idea behind that and gives insights into their unusual distribution and marketing strategy.