Products in the Sports Business

Sustainability Trends from ISPO Munich 2020: Never before have there been so many innovative new products in the sports industry to enable more sustainable consumption.

At the ISPO Award 2020, the winners show how to make the sports industry more accessible and diversified. But above all, sustainability is firmly anchored in the manufacturers' minds.

At the ISPO Munich the most outstanding sports start-ups of the year were awarded.

Six products were honoured this year with the special award "Product of the Year" in the categories Snowsports, Outdoor, Running and Fitness & Team Sports. Here in the picture gallery all award winners at a glance.

At the K2 Disruption Cup, K2 Skis not only presented the new Disruption line of piste skis to around 250 trade partners and press representatives from all over Europe. K2 athletes battled against each other in the first Disruption Cup Race in direct 1:1 competition and tested the new collection for its performance. The Disruption collection combines high-end technologies and K2 style – super fun skiing guaranteed.

The material expert PrimaLoft is a partner of many sporting goods manufacturers. ISPO.com shows products that rely on PrimaLoft technology.

With sustainable product and production innovations, PrimaLoft continuously proves that performance and responsible action go hand in hand.

Salewa uses Responsive Technology throughout its collection of jackets, functional underwear, shoes and sleeping bags for improved heat regulation.