As an exhibitor at a trade show, the most important thing is to be clear about your goals. The central questions are: What do I want to achieve and how do I get there to make the most of my investment of time and money when participating at a trade show.
Based on the plans and goals, details can be planned: from choosing a suitable booth space, to designing the booth. From pre-show marketing to on-site customer support.
To facilitate preparations and set goals for a successful trade show appearance, the ISPO Academy webinar "Your Tradeshow Success" will take place on April 5, 2022.
The webinar will be held in english and consists of various modules with speakers from the sports industry, who we could win over to share their personal first-hand experience on topics such as booth planning, marketing before and during the show, guest management and preparation for buyer meetings, press conferences, sales routines and much more, and the ISPO project team. And of course there will be plenty of time to ask burning questions.
| Time | Program |
| 14.30 | Welcome - Christoph Rapp |
| 14.40 | Planning and preparing your booth - Mirka Nassiri |
| 15.00 | Booking of stand services and technical equipment - Saskia Rettenbacher |
| 15.10 | How do you invite (potential) customers and dealers to the event? - Saskia Rettenbacher |
| 15.30 | How to prepare meetings with buyers - Hans Overduin |
| 15.45 | Preparation of press meetings and press conferences - Matthias Aßmann |
| 16.00 | Information on media and marketing at OutDoor by ISPO - Lena Haushofer |
| 16.10 | About distribution models and finding the right partners - Martin Kössler |
| 16.30 | Advice from experienced exhibitors |
| 16.45 | ISPO additional services; ISPO.com and ISPO Collaborators Club - Christina Rabl |
| 16.55 | Q&A: Questions and Answers |
| 17.15 | Farewell |
