ISPO Autor
Martina Wengenmeir

As a sportswoman, she is drawn to the mountains all year round, whether in winter for skiing and ski touring or in summer for trail running, hiking and climbing. But she also likes to go surfing by the sea. Martina Wengenmeir works as a freelance journalist, copywriter and professor of sports journalism. She is also a qualified yoga teacher.

For ISPO.com she writes about people, products and brands from the sports and sports business - especially from a sustainability perspective. Martina is a permanent member of the ISPO Award jury and, as ISPO.com's Editor-at-Large, she also takes care of topic impulses and ideas from the industry that should definitely find their way into the magazine.

More about Martina Wengenmeier at www.martinawengenmeir.de



Sports Business
Merrell's approach: from the outdoors to urban adventures
Merrell EMEA VP & GM Tim Selby discusses how the brand evolved from a heritage hiking icon to a modern outdoor leader. In this interview, he talks about trail running, consumer trends, and how Merrell’s inclusive “outside for everyone” philosophy shapes the future of outdoor culture.


ISPO Munich
Harald und Mike schütteln Hände
After more than 50 years in Munich, ISPO is daring to make a fundamental fresh start and is ringing in a new era for the global sports and outdoor community. Executive Director Harald Kirchschlager and Raccoon Media Group, Group CEO Mike Seaman explain why the move was necessary, what will change, and how ISPO plans to stay true to its roots.



Health
Jan Küster in a Smartbox interview at ISPO 2024
Corporate health requires new solutions - and opens up great potential for sports brands. Jan Küster shows what role sports brands could play in the healthcare system in the future.