Image credit:
Messe München GmbH
At ISPO MUNICH, textile retailers meet at tables in a stylish wooden lounge and chat.
Image credit:
Messe München GmbH
ISPO Munich/11/18/2025

48 Hours in Munich: Your retail guide to ISPO Munich 2025

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From November 30 to December 2, 2025, Munich will once again be the center of the sports world: ISPO 2025 is calling. As the global flagship event for the sports and outdoor industry, it brings together brands, retailers, creators and visionaries from over 100 countries. For three days, business meets innovation, sustainability meets technology and people with a passion for movement come together.

Carsten Schürg and Hans Overduin have put together a compact program from Sunday to Tuesday - perfect for retailers to get the most out of 48 hours of ISPO Experience in Munich from Sunday to Tuesday afternoon:

Don't Miss: The must-see spots at a glance

🏆 ISPO Award Area (B2.171) - Award Ceremony on Monday (Conference Stage B1.350)
🥎 Padel Village, Lounge & Court (B2.125 / B2.123)
🏃 Running Test Track (B2.302)
🏓 Pickleball Village, Lounge & Court (B2.422 / B2.420)
🚀 Over 100 start-ups in the center of Hall B1
🌿 Sustainability Area (A2.422)
🇸🇪 Scandinavian Village Group Village & Bar (A2.204)
⚡ Zeitgeist Area (A1.402) - Networking Event Sun. & Mon. 4-5 p.m.
👗 520M (A1.450)
🏀 Phygital sports League (A1.436)
🤝🏼 ISPO Matchmaking Areas: A1.410, A2.250, A3.324, B2.159

🧢 And as a goodie: Get your voucher for a John Hatter cap in the Retail Lounge, which you can then redeem at the John Hatter booth (A1.438) - the stylish souvenir for real ISPO insiders.

Retail in Motion: Orientation and opportunities at ISPO 2025

With "From Maze to Movement", ISPO 2025 sets a strong signal for sports retail: orientation in the global market, clear trends and concrete business impulses - at exactly the right time in the sell-in cycle.

Under the guiding principle of "Clarity through Curation", ISPO curates topics, technologies and trends in such a way that retailers quickly recognize what really moves their business - from sustainable materials to digital retail concepts and new brand strategies.

Curated formats such as the ISPO Award, ISPO Textrends and ISPO Brandnew offer orientation, while the Retail Club connects retailers with top brands and global decision-makers.

48 Hours in Munich: Your timetable for retailers

Sunday, November 30 - Deep dive into the future of retail

  • Morning: Arrival and check-in in Munich
  • Lunchtime: First foray through the trade show
    • ISPO Brandnew (Hall B1) - Start-ups & Innovations
    • Hall B2 - New trends and concepts
  • 14:00-15:00: Presentation of the ISPO Retail Award nominees (Hall B1.502)
  • 15:00-17:00 hrs:
    • Future of Retail Conference with INTERSPORT, SPORT 2000 & Décathlon (Hall B1.502)
    • or Guided Retail Tours
  • 17:00-18:00: Get-together in the Retail Club Lounge (Hall B1.404) - networking in a relaxed atmosphere
  • Evening: Dinner & party with team, partners and new contacts

The kick-off in Munich! On Sunday morning it's time to arrive: Arrive and settle in - welcome to ISPO 2025. Around lunchtime, it's worth taking a first foray through the exhibition halls: Visit ISPO Brandnew (Hall B1) and discover innovative start-ups there before you track down new trends and concepts in Hall B2.

Starting in the afternoon, the Guided Retail Tours (with prior registration) - During the Guided Retail Tours, the ISPO team will guide you to the outstanding brands and concepts of ISPO 2025.
 

REGISTER NOW FOR THE RETAIL Tour
 

At 14:00-15:00 the presentation of the nominees of the ISPO Retail Award (Hall B1.502) is on the program - pure inspiration for future-oriented store and retail concepts. This will be immediately followed by the Future of Retail Conference (Hall B1.502) with Intersport, Sport2000 and Décathlon from 3 to 5 p.m. - first-hand insights into strategies and innovations in retail.

To round off the first day, Happy Hour will be held in the Retail Club Lounge (Hall B1.404) from 5 to 6 p.m. - perfect networking in a relaxed atmosphere.
Then it's time for dinner with the team, partners and new contacts - and a party!

Margit Gosau CEO, Sport 2000 GmbH, auf der ISPO Munich 2024
Margit Gosau (Sport 2000), Decathlon and Intersport are once again providing exciting insights into their strategies this year.
Image credit:
Messe München GmbH

Monday: Deep Dive into the Retail Best Cases

  • 08:30-10:00 a.m.: Breakfast and presentation of the Oberalp Mountain Store concept (Retail Club Lounge, B1.404) - Presentation of the Mountain Store concept
  • Morning: Trade fair visit and networking
    • Textrends Area (A3.330)
    • Start-ups and Digitize Hub (ZentrumB1)
  • In between: Coffee break or meetings in the Retail Club Lounge (B1.404)
  • Midday: Networking lunch in the Retail Club Lounge (B1.404)
  • 15:30-17:00:
    • Retail Best Cases powered by The LBMA
    • or Guided Retail Tours
  • 17:00-18:00: Get-Together in the Retail Club Lounge (B1.404)
  • Evening: Dinner & party together

Start with a power breakfast at the Oberalp Breakfast Meeting in the Retail Club Lounge (B1.404) - including a presentation of the Mountain Store concept.
Then it's time to meet contacts, immerse yourself in the halls, discover new brands and experience innovation - for example in the Textrends Area (A3.330) or the Digitize Hub (B1).

In between, a short stop in the Retail Club Lounge (B1.404) is worthwhile - perfect for checking emails, enjoying a coffee or holding planned meetings via the ISPO Matchmaking App .

At lunchtime, the industry will meet to exchange ideas in the Retail Club Lounge (B1.404) before returning to the exhibition area.

In the afternoon, the Retail Best Cases powered by The LBMA will offer exciting insights into successful retail concepts and innovative store experiences from 15:30-17:00. Those who prefer to immerse themselves in the trade fair live will have another chance to join the Guided Retail Tour (with prior registration).

Finally, from 5 to 6 p.m.: a relaxed end to the event at the happy hour in the Retail Club Lounge (B1.404) - networking the Munich way. Afterwards, you will again have the opportunity to toast a successful day two with your team or partners at a dinner and party.

Tuesday: Retail Deep Dive & Downtown Vibes

  • 09:00-14:00: Retail Deep Dive Conference (Hall B1.502) - contributions from Scandinavia, the Alpine regions, France, China, Poland & the Middle East
  • Afternoon: Departure - with new ideas, contacts and inspiration

Tuesday starts with the Retail Deep Dive Conference (9-14h, B1.502) - with exciting contributions from the Middle East, the Alpine regions, France, China, Poland and Scandinavia.

Afterwards, you'll have time for networking in the Retail Club Lounge (B1.404) - the perfect opportunity to make new business contacts.

In the afternoon, it's time to discover downtown Munich! Visit the city's sports stores and be inspired by new concepts and urban retail ideas - the ideal way to round off your ISPO experience and return home with new ideas, inspiration and contacts.

Networking auf der ISPO 2024
Between the Deep Dive Conference and the end of the trade fair: The Retail Club Lounge is where the most valuable discussions take place.
Image credit:
Messe München

Your ticket to the future of retail

Whether you want to discover new brands, test sustainable solutions or exchange ideas with top international players - ISPO 2025 is the place to be. Three days are enough to take your business to the next level and return with a suitcase full of ideas.

See you in Munich. See you at ISPO!

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