ISPO Autor
Marlene Mackinger

Sport is more than just a hobby for me - it is an important part of my life, a source of energy, balance and inspiration. This passion also shapes my work: implementing marketing with strength, precision and a clear focus on impact.

At contentkueche, a content marketing agency in Munich, I create content that not only informs but also inspires, from editorial content planning and creation to social media marketing and SEO-optimized formats.

For over five years, I have been contributing my experience in the successful marketing of companies and products to ISPO. Always with the goal in mind: making brands visible, understanding target groups and telling stories in such a way that they are remembered for a long time. Because effective marketing thrives on moving people - just like sport.






Design
Fabric samples in different colors
In the ISPO Textrends whitepaper for fall/winter 2027/28, trend and textile expert Louisa Smith gives insights into global influences, color, megatrends and textile innovations. Download here!