ISPO Autor
Marlene Mackinger

Sport is more than just a hobby for me - it is an important part of my life, a source of energy, balance and inspiration. This passion also shapes my work: implementing marketing with strength, precision and a clear focus on impact.

At contentkueche, a content marketing agency in Munich, I create content that not only informs but also inspires, from editorial content planning and creation to social media marketing and SEO-optimized formats.

For over five years, I have been contributing my experience in the successful marketing of companies and products to ISPO. Always with the goal in mind: making brands visible, understanding target groups and telling stories in such a way that they are remembered for a long time. Because effective marketing thrives on moving people - just like sport.


ISPO Munich
ISPO Visitor Spotlight: Meet Julien Gauthier
With 25 years of ISPO experience, Julien Gauthier of CLS – Ski Company returns to Munich once again. In this Visitor Spotlight, he reveals why ISPO remains his key platform for spotting European trends, expanding his network, and staying connected to the ski and rental ecosystem. A look behind the scenes of his ISPO routine — where market insights meet meaningful conversations and the occasional stand party.