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ISPO Munich I 12/08/2020

The conference program of the ISPO Munich Online Conference at a glance

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Over 100 workshops, 60 panels and keynotes: The ISPO Munich conference lineup is packed with the most important content for everyone in the sports business. Here you can find our highlights.

Image credit: Munich Trade Fair Centre / Munich Trade Fair Centre
  • To the complete program

The conference schedule follows this scheme: 

  • Morning: 20 min. opening keynote on the main stage on the focus topic of the day 
  • Noon: Workshops & Masterclasses 
  • Afternoon: Lectures, talks and panel discussions on the main stage for trade visitors 
  • Evening: Free broadcasts (so-called "Public Streams") for all sports and outdoor fans 

Day 1: Innovations & Creativity - Monday, February 1, 2021 

The past months have shown once again that creativity is the key to success in overcoming difficult situations such as the Corona crisis. Creative ideas are the basis for innovations and thus drivers of the industry. 

We focus on best practices in creative services - both within and outside the sporting goods industry.  

Program highlights: 

  • Morning (10:00 - 10:30):
    Inspirational keynote about the future of sports, its innovative power and the relevance of creativity as a capability by Tristan Horx, Zukunftsinstitut (more information)
     
  • Lunch-Time (12:00-14:00):
    More than 20 Workshops & Masterclasses of exhibiting brands giving insights on innovative products, new materials & brand strategies. 
    For example:
    • SCOTT Sports: The Line Chaser – Blending Consumer Segments with Functionality And Style In The Winter Apparel
    • Adidas: Technical Product Masterclass Footwear and Apparel
    • Mammut: Mammut Eiger Extreme - Baikal
    • Dupont Sorona: Creating the value through the collaborations
    • And more to come by Gore, Icebreaker, Woolmark, Lubirzol, Helly Hansen, Sport 2000 etc.
       
  • Afternoon (15:00-18:30):
    The afternoon will focus on the current challenges of our industry and highlight innovations within the sector.
    Highlights:
    • Quo vadis wintersport: RESTART wintersport industry: Keynote & Panel with Intersport / Uvex / VDS / Elan
    • ISPO Textrends highlighting current textile innovations
    • ISPO Brandnew: The best start-ups in the industry pitch in public for the title of the " Overall Winner"
       
  • Evening (after 18:30):
    We will end the day by awarding the ISPO cup to an outstanding athlete

As a retailer you should not miss the interactive workshops with brands (Lunchtime) as well as the afternoon discussion & awards.

  • The program at a glance

Day 2: Digitalization & Sportstech Conference Europe - Tuesday, February 2, 2021 

The corona pandemic acted as a significant accelerator of digitalization in the sports industry as well as in other economic sectors.  

We highlight the associated development of digital marketplaces. We also address the question of what influence digitalization will have on the future of commerce. 

We also immerse ourselves in the world of eSports. Get to know suppliers and their products from the sensorics and wearable market. Learn all about the possibilities of gamification and exergaming and what new opportunities are opening up for the sports market in this area. 

Parallel to the conference program on the ISPO Munich main stage, the Sports Tech Conference Europe 2021  will take place in the afternoon. In addition to the use of digital technologies to develop new sources of income, the agenda includes dealing with international fans and the health and performance management of athletes.  

Program highlights: 

  • Lunch-Time (12:00-14:00):
    More than 20 Workshops & Masterclasses of exhibiting brands giving insights on innovative products, new materials & brand strategies. 
    For example:
    • Mammut: Climbax - Worlds first Climbing Tracker
    • Intersport: Best in sports – Intersport on the way from a purchasing group to a customer-driven dealer organization
    • Innovationsmanufaktur & SINN-i: Physical e-sport. Make sport playful and gaming sportful - A Makeathon on the Future of Sports and Joy of Movement.
    • Clo Virtual FashioN: The role of 3D assets in the supply chain
    • And more to come by Mobimedia, Plumriver, Alvanon, VDS/FEDAS, Freudenberg etc.
       
  • Afternoon (15:00-18:30):
    This afternoon will focus on digitalization in retail and give insights on digital developments from other industries.
    Highlights:
    • ISPO Award Ceremony Category Snowsports
    • Cross-industry insights by Tegut: The Future of Retail: How to get sustainable by digitization
    • Future of Retail Panel by Otto, Unzer, Sport 2.000
    • Female Empowerment Panel by 'Frauen verbinden': Dr. Sabine Seymour (CEO SUPA & polypoly), Anna Kopp (CIO) Microsoft, Deepa Gautam-Nigge (Global Lead SAP Next-Gen Ecosystem)
    • Keynotes by BMW, YouTube, Mammut

For all sports-tech-enthusiasts: the Sports Tech World Series Conference is running in parallel.

Day 3: Health - Wednesday, February 3, 2021 

Self-optimization, "keeping fit", the increasing attention to one's own body and mind and their performance are very important motivators for the practice of sports.  

We dedicate ourselves holistically to the various facets and factors of sport and consider their influence on mental and physical health. 

Experience the positive meaning that competition can have, get to know new nutrition and training concepts and, together with us, reclassify the term quality of life through exercise. 

Program highlights: 

  • Lunch-Time (12:00-14:00):
    More than 20 Workshops & Masterclasses of exhibiting brands giving insights on innovative products, new materials & brand strategies. 
    For example:
    • Intersport: Marketing and innovation partner for the sports industry
    • EOG: Performance of the cycling market during 2020, growth and future developments
    • HeiQ: Viroblock – Antiviral protection
    • and more by Technogym, OnRunning, Under Armour, Bär GmbH, Urban Sports Club etc.
       
  • Afternoon (15:00-18:30):
    This afternoon will focus on health & fitness.
    Highlights:
    • ISPO Award Category Fitness, Running, Urban
    • Highlight Panel: "Socio-political relevance of sport offers in the pandemic“ with Ralph Scholz (CEO, Leisure Connected), Benjamin Roth (CEO, Urban Sports Club), Oliver Sekula (CEO, ACISO) and Martin Seibold (CEO, LifeFit Group)
    • RUNNER'S WORLD Running Symposium
    • Interview with Timo Hildebrand about health & nutrition (more information)
    • Keynotes by Icebreaker, Kettler, Urban Sports Club, ACISO, LifeFit
Here you find the program at a glance

Day 4: Sustainability - Thursday, February 4, 2021 

The sports industry is considered one of the most advanced industries in terms of sustainability and is a driving force in achieving the UN's Sustainable Development Goals (SDGs).  

We discuss where we stand and how we can best continue to act sustainably in the future. The focus is on the topics of cooperation and creation. 

Find out about the importance of SDGs for the industry and learn which goals retail and brands must meet in the future. Get to know the opportunities of the circular economy and get informed about the different seals of approval, their contents, meaning and sense. 

Program highlights: 

  • Lunch-Time (12:00-14:00):
    More than 20 Workshops & Masterclasses of exhibiting brands giving insights on innovative products, new materials & brand strategies. 
    For example:
    • Bluesign: Roadmap towards prioritization of brand sustainability initiatives
    • Mammut: Together for Glaciers
    • TTF: Sustainable Textile Innovation Online New Product Launch
    • And more by Buff, Helly Hansen, Vaude, DuPont, EOG, etc.
       
  • Afternoon (15:00-18:30):
    This afternoon will focus on sustainability & circularity.
    Highlights:
    • ISPO Award (Outdoor)
    • Panel: "What does our industry do to support the SDGs?" with Bluesign, DuPont Sorona, Jack Wolfskin
    • Panel: Teaming up for circularity: a.o. Helen Braun (European Commission), James Tarrier (adidas, Director Platform Innovation)
    • Panel Sustainability: A collaboration Imperative for our Industry, Gore, Mammut, HIGG, Salomon
    • And more by Adidas, YKK, Helly Hansen, Icebreaker etc.

Day 5: "Friday for Good" - Friday, February 5, 2021 

Fridays nowadays often are associated with the public appearance of social movements, with the making of demands, with the desire for change.
It stands for public discourse – and the pressure on politics and society to drive the urgently needed change in various aspects more strongly and more quickly.

We follow this understanding with “Friday for Good”. Join us on the journey from the intention of change in and for our industry to real action.

Program highlights: 

  • Lunch-Time (12:00-14:00):
    More than 20 Workshops & Masterclasses of exhibiting brands giving insights on innovative products, new materials & brand strategies. 
    For example:
    • Icebreaker MC: Plastic free by 23
    • Bluesign: Implementing chemical management in the full supply chain
    • Skor: Infill Guard, a revolutionary product that stops Microplastics from spreading into the environment
    • And more to come by Right to play, Nodrica, EC 22, etc.
       
  • Afternoon (15:00-18:30):
    This afternoon will focus on sustainability & circularity.
    Highlights:
    • Panel: Why should physical activity be part of the sustainability agenda? with European Championships, Olympiapark Munich, Kilian Jornet, It's great out there, Fenix
    • Keynote Icebreaker: Do you know what you are wearing? Icebreaker
    • Keynote adidas X Parley – Cyrill Gutch (CEO, Parley) & Carla Murphy (CEO, adidas Outdoor)
    • And more by Tecnica, Mammut, Icebreaker, Schöffel, Fairwear

ISPO Public Choice Award

Presentation of the first Public Choice Award of the ISPO Awards. The ISPO Open Innovation Community has voted and chosen their personal favourite from all the gold winners of the ISPO Award 2021. We will reveal which innovation has convinced the end consumers the most. Participation in the vote is possible for everyone after free registration in the community.

Detailed information about the program and the speakers are available here. 

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