In an interview with ISPO.com, project manager Lena Haushofer explains why there is great anticipation for November 2023 - and why ISPO Munich 2023 will be a unique experience.
"Clearly more of what excited exhibitors and visitors at the restart of ISPO Munich in 2022 after the Covid break - and many new ideas and concepts. We already have more booth bookings than in the same period last year. Many well-known and great brands that were still on hold last year are back. As well as even more international associations with their own presences and exciting first-time exhibitors."
In ten exhibition halls, established sports brands, young start-ups, retailers, suppliers, athletes, press and many other business people cultivate new and old business contacts here, search for hot products and get an overview of emerging trends and innovations.
The Future Lab at the heart of ISPO Munich will once again be home to the future of sports - a curated knowledge space showcasing the latest in product development, textrends and digital solutions. It combines content with products and cross-industry impulses with deep consumer and industry insights. It promotes change and reassessment of market potential. It's where tomorrow's movers and shakers, athletes and experts meet, interact and engage in themed hubs, onstage and offsite to lead business into a sustainable and innovative new century.
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