The success of Tmall: Alibaba manager Karl Wehner reveals insights at ISPO Munich 2018

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Alibaba and Tmall dominate e-commerce in China and expand into the rest of the world – and are still a mystery for many Western companies. What makes Tmall so successful and how can European brands benefit from it? Alibaba representative Karl Wehner and Klaus Dittrich, Managing Director of Messe München, will speak about this at ISPO Munich 2018.

Image of Karl Wehner
The task of Karl Wehner is to form partnerships between Alibaba and top European companies.

Since the opening of numerous offices in Europe's cities in 2015, Alibaba's Tmall and Tmall Global platforms have helped European companies sell high-quality products to Chinese consumers. As a partner of Alibaba, ISPO supports interested sports companies to apply for the Tmall Shop.

Insights into China's e-commerce market

At ISPO Munich 2018 (get your ticket here), Karl Wehner – as Alibaba Group Managing Director for Germany, Austria, Switzerland, Turkey and Eastern Europe since July 2017, he has been responsible for the development of partnerships in the aforementioned markets – provides insights into the Chinese e-commerce giant Tmall.

The interview with Klaus Dittrich, CEO of Messe München GmbH, will take place under the topic “The race is on: Growing businesses with new retail in China.

All retailers, journalists, exhibitors and trade visitors of the ISPO Munich 2018 are cordially invited to this free information event, which is moderated by Florian Ranzinger.

  • Location: “ISPO Digitize Area“, Hall A4
  • Date: Sunday, January 28th, 2.00 p.m