E-commerce strategy

How sports brands can profit from this and why an outdoor market leader is swimming against the tide.

What makes the mountaineering specialist so successful, and how does Bergzeit intend to develop the business further? Managing Director Stolzenberger provides information.

Orders in real time, all information online and a pleasant customer journey. This is what modern sports retailers demand from their partners on the manufacturer side. But B2B e-commerce is only picking up speed so slowly.

Alibaba and Tmall dominate e-commerce in China and expand into the rest of the world – and are still a mystery for many Western companies.