Igor Landau, outgoing member of the Adidas Supervisory Board, emphasizes that the focus is on "continuity and leadership" in the company right now. He is thus also referring to the new strategic cycle of the sports giant, which starts in 2021.
Adidas was hit by the Corona crisis early on: In the important Chinese market, sales plummeted in January. As a result, the sporting goods manufacturer suffered financially throughout the first quarter. Sales and profits slumped massively: Profit from continuing operations, the key performance indicator at Adidas, fell by 97 percent to just 20 million euros.