7 ways brands and retailers are bringing non-active people into sport

Around 31% of adults worldwide do not get enough exercise (WHO). This is not only a significant health risk, but also an enormous growth opportunity for sports brands and retailers. So far, the focus has been on the active target group, but the greatest potential lies with non-athletes. ISPO.com has collected best practices for you on how to best address non-active people.

The Hall for Health & Wellbeing at ISPO 2025 will show how new impulses for a healthier, more active future can be developed. This is a place for ideas, exchange and visibility. From 30. NOV. - 02. DEZ. in Munich.