Claudia Klingelhöfer
Author:
Claudia Klingelhöfer (editor in chief)

First European Sportstech Report: Multisport and football in front

Start-ups deliver e-commerce, content and data analysis

The first European Sportstech Report provides an overview of the growing scene of companies in the sports business dealing with Sportstech. Afterwards, there is a wide range of companies offering online platforms for e-commerce, ticketing, club search or similar. Most companies do not want to concentrate on one single sport in their tech applications.

Sportstech companies offer solutions for online platforms, online content or sports data analysis
Sportstech companies offer solutions for online platforms, online content or sports data analysis.

More than 1000 companies were interviewed for the Lead Sportstech X European Sportstech Report. 17.9 percent see their field of activity in the "Marketplace & Discovery" area. These are essentially online platforms for e-commerce, companies, associations or events.

Behind it lies the area "News & Content". 14.5 percent of the companies surveyed are located here. These companies offer platforms for information and news. 12 percent of the Sportstech companies work in the "Wearables & Equipment" area, 9.6 percent are involved in "Activity Data & Analytics".

Money for Sportstech comes from Germany

Not surprisingly, most companies (55.5 percent) concentrate on multisport solutions for a wide variety of sports. Companies that specialize in just one sport with their Sportstech application chose soccer (17.7 percent).

The UK is the European leader in terms of the number of Sportstech companies. According to the study, 29.7 percent of start-ups come from this country. This is followed by Scandinavia (13.6 percent), France (11.9 percent) and Germany (10.8 percent). In the past three years (2015-2017), European Sportstech start-ups have received the most capital from German companies (totaling 142 million euros), followed by investors from the United Kingdom with 85.9 million euros.

Start-ups and their fields of activity in sports technology
Start-ups and their fields of activity in sports technology


The investment capital in the industry has grown steadily over the past few years and has more than tripled since 2013, according to the study.

The European Sportstech Report is to be carried out annually from now on. Details can be found here

Claudia Klingelhöfer
Author:
Claudia Klingelhöfer (editor in chief)
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