For companies in the sports business, digital talent is the key to digitisation. But the pressure of competition from start-ups and tech giants like Apple, Amazon or Google is huge. The example of komoot shows how the industry can still attract talent.
It’s never too late for a great career in the sports business. Many sports companies are even looking for lateral entrants for sports professions with their own industry recruiters and headhunters. How you can increase your chances of making the job switch to soccer, fitness, or eSports.
Sports brands like Nike, Adidas, and Puma are focusing more and more frequently on pop-up stores in sales. The small stores out of nothing live off of creativity and spontaneity, and that is exactly what applicants for the sought-after positions should bring to the table. Because jobs in pop-up stores can be the starting signal for a stellar career in the sports business.
The North Face, Vans, and Icebreaker – everybody knows these brands. Fewer know their umbrella company, the VF Corporation. This can be a challenge when searching for good applicants. How the VF Corporation still gets to good employees.