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Image credit: Deuter
Martin Riebel has managed the business of Deuter since 2012. At the same time, he was already responsible for the outdoor division within the Schwan-Stabilo Group. As of July, Riebel will concentrate exclusively on managing the Schwan-Stabilo Outdoor Group (SSO), with a clear focus on further strengthening it in the strategic areas of sustainability, brand attractiveness, international reach and digitalization.
On 1 July 2020, Martin Riebel will thus hand over the sceptre to passionate racing cyclist Robert Schieferle, who began his career at Deuter over 30 years ago.
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