The ISPO Award is one of the most prestigious prizes in the sports industry - and its new concept has given it even more news value and charisma. At the same time, the new application process has become simpler and more transparent. In a recent webinar with applicants, we clarified the most important questions that remained unanswered. Here we summarize the answers once again - for everyone who is also considering participating in the ISPO Award.
The ISPO Award is a seal of quality for the sports industry, the media and the end consumer. It serves both retail buyers and consumers as a guide for their purchasing decisions. Submitted products and services are regularly evaluated by a jury of professional sports journalists and Consumer Experts. Wondering what a Consumer Expert is? They are consumers with a high level of involvement in sports who are regularly recruited from the ISPO Collaborators Club.
Outstanding products and services should receive special attention! The ISPO Award therefore increases their visibility for the industry, media, and consumers and offers enormously flexible communication opportunities for its winners. In this way, it serves as an incentive for more innovations and higher quality and ensures significantly more visibility for all market participants worldwide.
No, any brand can register its innovative product or service for the ISPO Award - independently of registering as an exhibitor at one of our trade shows.
Yes, products and services can be submitted even if they have not yet been launched. When applying, there is the option to specify a date for the start of communication. In case of a win, we will not communicate or publish anything before this date.
Nevertheless, the win can already be used for the sell-in: Each winning product / service receives a certificate that confirms the win and thus serves as an argument even without public communication.
Basically, the applicants have the choice at which of our two trade fairs (ISPO Munich or OutDoor by ISPO) the winning products should be exhibited. This selection allows the awarded products/services to be exhibited appropriately for the target group. The next possible trade show for the winners of the third and fourth quarter 2022 is ISPO Munich 2022 at the end of November.
Most important of all - as previous jury meetings have shown - is the video. Because: in one and a half to two minutes, the jury hears in a compact and condensed form what is special and innovative about the product/service and why, from the brand's point of view, it should be honored with an ISPO Award.
This video can be recorded with a cell phone and does not have to be professionally edited. The main thing is that the advantages of the product are clearly stated.
The jury consists of three trade journalists and three representatives of the ISPO Collaborators Club. These bring the consumer perspective into the jury's judgment, and the winners of an ISPO Award can be sure that their innovation will also resonate with consumers.
Winners of an ISPO Award can look forward to a whole range of benefits to help them communicate at the POS, to the press, to retailers and to end consumers. These include:
- Use of the award label
- Exhibition at ISPO Munich or OutDoor by ISPO in the ISPO Award Exhibition area
- ISPO.com review article
- Full-page report in the printed ISPO Award Magazine
- Winner trophy
- Hangtag (print data)
The communication package only has to be paid for in the event of an award. Those who do not win only pay a handling fee of 100€.
You can also find out more in the recording of our ISPO Award webinar: