The IAA MOBILITY will be held for the second time in Munich from September 05 to 10, 2023. The world's largest mobility trade show is organized by Messe München and the German Association of the Automotive Industry (VDA) and is a meeting place for manufacturers, tech companies, service providers and suppliers from all over the world. While the IAA used to be a purely automotive trade show, the IAA MOBILITY focuses on all possible forms of mobility, including bicycles and e-bikes.
For us, networked mobility has three dimensions: The networked digital layer, with its vehicles, hardware, software and data connectivity. Second, the connections between the different modes of transport - cars, bikes, buses, streetcars and trains - and the infrastructure that powers them. And finally, the connected ecosystem of our industry that brings everyone together. This is what we mean by "Connected Mobility" - the IAA MOBILITY will bring everyone together.
We are pleased to welcome a whole range of new exhibitors at the second edition of IAA MOBILITY: Specialized, Bosch eBike Systems, Brose eBike, CaGo Bike, Riese & Müller, Mubea U-Mobility, Schwalbe, Mahle, myStromer, Black Tea Motorbikes and RKS Motor will be presenting their latest models and technologies. Behind the umbrella term "IAA Experience" lies the experience format of IAA MOBILITY: Many of the exhibitors from the two-wheeler sector are taking advantage of the opportunity to present their new products to a wide audience in downtown Munich and are offering them to visitors to the IAA Open Space for testing. For the first time, visitors can even test the exhibitors' latest bikes and e-bikes directly in the English Garden. We are also an important platform for the innovations of the young but booming cargo bike industry. For the fourth time, HUSS-VERLAG and its magazine "LOGISTRA" will award the "International Cargobike of the Year". Because according to experts, e-cargo bikes have great potential, especially for commercial applications.
The mobility of the future begins in cities. Not only does a significant proportion of traffic take place here, but there is also usually a relatively well-developed public transport system with buses, streetcars and in some cases subways, as well as regional and long-distance trains, which can serve as a basis for further expansion. Pedestrian and bicycle traffic also play a greater role in cities. That's why we've invited personalities to share such topics and outlooks with us. For example, Meredith Glast, Executive Director of the Urban Cycling Institute in Amsterdam, will provide exciting insights. Her research focuses on policy innovation, knowledge transfer and accelerating the implementation of sustainable transport goals. But Sandra Wolf, CEO of the Hessian bicycle manufacturer Riese & Müller, will also be there.
This is an important question that we discuss at the IAA MOBILITY. For example, we are also the venue for the ÖPNV summit, organized by Tourismus Oberbayern München (TOM) e.V., which will take place on the occasion of IAA MOBILITY 2023 at the trade fair center in Munich. 18 institutions from Bavaria will come together at the ÖPNV summit to discuss the networking of urban and rural areas and how local public transport can be further developed to meet future needs.
That's a very exciting question; 20 years is a long time. There are trends that we are already seeing, for example that customers are increasingly focusing on connectivity, autonomous driving and e-cars. Connected Mobility is the thematic bracket that holds IAA MOBILITY 2023 together across all sectors. In line with the motto "Experience connected mobility", IAA MOBILITY will focus on the interplay between different modes of transport, companies and technologies. The goal: to develop new mobility solutions, improve existing ones and make mobility as a whole safer, more convenient and more efficient. Whether autonomous vehicles, modern robotics, electrified delivery services that communicate with the infrastructure, cloud and software solutions or highlights from in-car entertainment - the IAA MOBILITY makes mobility of the future tangible.