Jenner is to present the ladies’ collection for spring/summer 2016 and launch a shoe called “Puma Fierce”. Jenner is reputedly receiving one million dollars for the campaign. The shoe is expected to be available from dealers from April 1, 2016.
Puma’s strategy: show business stars
Only recently Puma signed a deal with singer Rihanna and is now relying more and more on well-known faces from show business. Kylie Jenner and Rihanna have been signed to boost turnover figures and, at the end of the day, to increase the profit again, which has been in decline recently.