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Kylie Jenner is modelling for Puma

The sportswear manufacturer Puma has signed reality TV star and model Kylie Jenner. Jenner and the Herzogenaurach-based company have now posted the first photos of the new collection.

Kylie Jenner is the sister of reality TV star Kim Kardashian and is now modelling for Puma: Kylie Jenner.
Kylie Jenner is the sister of reality TV star Kim Kardashian and is now modelling for Puma: Kylie Jenner.

Jenner is to present the ladies’ collection for spring/summer 2016 and launch a shoe called “Puma Fierce”. Jenner is reputedly receiving one million dollars for the campaign. The shoe is expected to be available from dealers from April 1, 2016.


Puma’s strategy: show business stars

Only recently Puma signed a deal with singer Rihanna and is now relying more and more on well-known faces from show business. Kylie Jenner and Rihanna have been signed to boost turnover figures and, at the end of the day, to increase the profit again, which has been in decline recently

Kylie Jenner the sister of  reality TV star Kim Kardashian in a Puma-Dress.
Kylie Jenner the sister of reality TV star Kim Kardashian in a Puma-Dress.

Kylie Jenner is the sister of reality TV star Kim Kardashian. She is the youngest of the Kardashian/Jenner clan. Puma and Jenner had posted news of the partnership on the Instagram account of Jenner and sportswear manufacturer Puma.

Gregor Röslmaier schreibt für ISPO.com.
Author:
Gregor Röslmaier


Gregor Röslmaier schreibt für ISPO.com.
Author:
Gregor Röslmaier






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