
Which brands are conquering the stages? Which trends, technologies and innovations will determine the future of sport? How is the industry networking to create inspiration, knowledge and new partnerships? Our review of the highlights of the last 50 days makes you curious about everything ISPO 2025 has to offer.
These are the latest updates:
- From Maze to Movement: The new Campagne
- Brand Drops
- Deep Dives conferences

Fresh with the FIFA license for the 2026 World Cup, John Hatter & Co. celebrates its big appearance at ISPO 2025. Find out how the Swedish label is conquering the fan merchandising market with exclusive trucker caps and what opportunities there are for international expansion and new partnerships.
What you can take away from the article:
- John Carlstrom shares insights into the journey of his brand
- John Hatter & Co. produces merch for the 2026 World Cup
- Presence at ISPO 2025 increases brand awareness

How can German sports retail remain competitive when markets and customer needs are changing rapidly? The Future Playbook Sports Retail provides exclusive insights, analyzes key challenges and offers inspiration on omnichannel, AI and experience spaces.
What you can take away from the article:
- Market & Data: Key segments and channels analyzed
- Trends: Sustainability, D2C, AI, Omnichannel
- Challenges: Changing consumption, workforce & more
- ISPO awards
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- Design
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- Running
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- Sustainability
- Olympia
- OutDoor
- Promotion
- Sports Business
- ISPO Textrends
- Triathlon
- Water sports
- Winter sports
- eSports
- SportsTech
- OutDoor by ISPO
- Heroes
- Transformation
- Sport Fashion
- Urban Culture
- Challenges of a CEO
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- Find the Balance
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