Image credit:
Messe München
Entrance West ISPO 2024
Image credit:
Messe München
10/15/2025

50 Days to ISPO: Insights, innovations & success stories

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In less than 50 days, ISPO 2025 will open its doors in Munich from Nov 30 to Dec 2 – and we’re already taking you on a journey through the most exciting developments in the sports and retail ecosystem.

In our “50 Days to ISPO” special, you’ll get the most important updates from the past weeks and exclusive behind the scenes insights. We’ll also show you how Swedish label John Hatter & Co. is shaking up the fan merchandise market with its new FIFA license and what impulses the “Future Playbook Sports Retail” provides for the transformation of the sports retail industry.

01

50 Days to ISPO

Eindrücker der letzten Messen

Which brands are conquering the stages? Which trends, technologies and innovations will determine the future of sport? How is the industry networking to create inspiration, knowledge and new partnerships? Our review of the highlights of the last 50 days makes you curious about everything ISPO 2025 has to offer.

These are the latest updates:

  • From Maze to Movement: The new Campagne
  • Brand Drops
  • Deep Dives conferences

Click here for the article

02

Success story: Swedish label John Hatter & Co. secures 2026 FIFA license

John Carlstrom mit Pokal
Image credit:
John Hatter & Co

Fresh with the FIFA license for the 2026 World Cup, John Hatter & Co. celebrates its big appearance at ISPO 2025. Find out how the Swedish label is conquering the fan merchandising market with exclusive trucker caps and what opportunities there are for international expansion and new partnerships.

What you can take away from the article:

  • John Carlstrom shares insights into the journey of his brand
  • John Hatter & Co. produces merch for the 2026 World Cup
  • Presence at ISPO 2025 increases brand awareness

Click here for the article

03

Future Playbook Sports Retail: Impulses for a successful transformation

Outdoor clothing
Image credit:
Messe München GmbH

How can German sports retail remain competitive when markets and customer needs are changing rapidly? The Future Playbook Sports Retail provides exclusive insights, analyzes key challenges and offers inspiration on omnichannel, AI and experience spaces.

What you can take away from the article:

  • Market & Data: Key segments and channels analyzed
  • Trends: Sustainability, D2C, AI, Omnichannel
  • Challenges: Changing consumption, workforce & more

Click here for the article